Fans have criticized Gorillaz for launching an NFT (non-fungible token) after it was revealed that the sale of digital items has a major effect on climate change.
Gorillaz announced yesterday (March 26) that they would be selling an NFT to mark the 20th anniversary of their debut album.
However, in a recent report by Cabling, the impact of the sale of NFT on climate change and the environment could be enormously negative. According to the post, the 10 seconds it took for cryptocurrency website Nifty Gateway consumed 8.7 megawatts of power, which is similar to the amount of electricity a home consumes in a year.
The cartoon band, created by Damon Albarn and Jamie Hewlett, explored the theme of environmentalism and the devastation of the Earth on their album ‘Plastic Beach’, an irony that their fans have not missed.
“I am very sad and disappointed that Gorillaz is doing NFT,” wrote one Twitter user. “They made a whole album on the environment ten years ago, but now feel free to do something that helps destroy the environment to make money.
even if they don’t know about the environmental impact, that just means they agree to something without doing any research. remember when Jamie said the things they associate with are always good people hahaha
– 🦍 sari 🦍 (@harvestkitty) March 26, 2021
“Even if they don’t know about the environmental impact, that just means they agree with something without doing any research. Remember when Jamie said that the things they associate with are always good people hahaha. “
GORILLAZ MAKING NFTS DESPITE MAKING THE LITERAL PLASTIC BEACH ALBUM, WHICH IS ABOUT ENVIRONMENTALISM, IS MAKING ME LOSE MY MIND
– dilf destroyer (@dasawkem) March 26, 2021
Another added: “Gorillaz doing NFT despite making the literal album ‘Plastic Beach’, which is about environmentalism, is making me lose my mind.”
See more reactions below.
I can not do this anymore ¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿?????????????? ???????????? AND NOW THEY ARE DOING NFTS
– charee ☆ (@shyuhree) March 26, 2021
Gorillaz records Plastic Beach, only to go ahead and do NFT almost 11 years later pic.twitter.com/Wc3uIK9X3K
– Eddie‼ 🤖🌈 (@intaminblitz) March 26, 2021
I really hope people take some of the gorillaz that makes NFT not “bad Gorillaz now umu” but rather “capitalism will take everything commercial and squeeze it for every penny, even if it means gutting your soul.”
– Dark Arts (@DarkzArts) March 26, 2021
no gorillaz supporting nfts after doing plastic beach ……
that album must have meant nothing huh pic.twitter.com/Q38ZVbhJt3
– kaiju ⛓️✨ slowly coming out of exhaustion (@kaijukings) March 26, 2021
Gorillaz getting into NFT is seriously the betrayal of the millennia I can’t even muster the words to express
– 𖤐 lars 𖤐 (@larsaddams) March 26, 2021
Since then, fan Jamie Bradner has started a petition asking Gorillaz to cancel its plans to produce an NFT. In the post, Bradner called the “decision to create NFT in collaboration with Superplastic based on the art of Gorillaz misinformed at best and goes against what Damon Albarn and Jamie Hewlett originally created.” At the time of writing, 375 people have signed the petition.
NME Representatives of Gorillaz have been contacted for official comment on the matter.
The band’s self-titled debut album was released on March 26, 2001 and will be celebrated with a number of new items, including a new collection from the band’s G Foot clothing line and a series of vinyl toys.