about their handling of users' personal data, set your attention this week to the company's CEO, Mark Zuckerberg, who has begun a public campaign to repair the damage of a recently disclosed privacy dispute. Here are five things to watch when a couple of Senate committees and a House committee hold hearings on Tuesdays and Wednesdays:
1) Can Mr. Zuckerberg's project contrition in an unguided environment?
The 33-year-old billionaire Last week he said he had made a "big mistake" by not focusing more on the potential abuse of user data, and had been "too impertinent" when he dismissed the threat of false news shortly after the presidential elections of 2016. In a testimony prepared for this week's hearings, published on Monday, Mr. Zuckerberg reiterated that the company had made mistakes. But audiences can test their ability to maintain introspective behavior, which may require spontaneous responses rather than the well-written public appearances to which they are accustomed. Mr. Zuckerberg will be surrounded by intrepid interrogators, including Senator Richard Blumenthal (Democrat of Connecticut), a former state attorney general with a record of the outpouring of corporate offenders, and the senator.
(R., La.), Which is known for throwing sharp punches through colorful metaphors and sharp rhetorical devices.
2) Will Facebook spread more bad news?
The social media company reported last week that the data of many as many as 87 million of its users may have been shared inappropriately with an analytical firm linked to the president's 2016 campaign
more than the 50 million originally reported. He said that around 70.6 million were in the United States. Revealing the details before the hearing helps Facebook to deactivate an explosive issue ahead of time, but if the damage can be contained it will depend on what else the company has to share.
In briefings of the Congress Last month, Facebook officials could not say if another company besides Cambridge Analytica had incorrectly shared user information, and if the copies of the data circulated beyond the analytical firm or Facebook . Mr. Zuckerberg says in his prepared testimony that Facebook is in the process of investigating each application that had access to large amounts of user information before 2014, which means that one of the most persistent questions emanating from Congress has not yet been I have answered.
3) Is there momentum for legislation or regulation?
Mr. The performance of Zuckerberg and whether or not bad news will come will be fed by the question of whether Washington is interested in imposing new laws or regulations on the social media company or others in the technology industry. So far, Chairman of the Senate Judiciary Committee
(R., Iowa) and Chairman of the Senate Commerce Committee
(R., S.D.) have indicated little interest in doing so. But political calculations can change along with new revelations or changes in public sentiment, and the audience could provide an indicator of whether such new developments are taking place.
4) Why did Facebook wait so long to make policy changes after reaching an agreement? with the government to obtain the user's consent to collect personal data?
Attendees of the house have wondered why Facebook waited until 2014 to prohibit the collection of data from friends, when the company had reached years earlier a decree of consent in 2012 with the Federal Trade Commission to obtain the consent of the user to collect personal data and share it with others. Facebook officials could not answer that question last month when they reported to the Chamber's employees, according to attendees who were wondering if Facebook had violated the consent decree. Here is a summary of other recent changes that Facebook has made to try to better protect users and avoid electoral interference.
5) Will the politics of the election year complicate the atmosphere?
Both Democrats and Republicans have reasons to avoid investigating Facebook too deeply. The company spent $ 11.5 million on lobbying last year, and was a major subscriber to the presidential conventions in Philadelphia and Cleveland. Mr. Zuckerberg is personally a major donor, giving to the House of Representatives
(R., Wis.), Leader of the House minority
(D., Calif.), And leader of the Senate minority
(D., N.Y.), among others. Beyond that, focusing on the revenue generated by Facebook through political advertising could enter into the sensitive issue of campaign finance reform, an issue that many Republicans, Senate Majority Leader Mitch McConnell (R. Ky) in particular, avoid carefully. 19659014].
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