Facebook has offered users weeks to avoid using the site and Instagram, leading the polls in November.
To assess the impact of social media on voting, the company will pay up to $ 120 to selected members to deactivate their accounts starting in late September.
Facebook spokesman Liz Bourgeois tweeted last week, “Any person who completes the opt-in, whether completing the survey or deactivating the FB or IG, will be compensated.” “This is quite a standard for this type of academic research.”
The Silicon Valley veteran said it expects 200,000 to 400,000 people to participate.
Representatives of people in the US, scientific samples will be selected and invited to participate in the study. Some potential participants will be invited to participate in the study by sending them a notice on Facebook or Instagram, ”Facebook said. “Study samples will be designed to ensure that participants reflect the diversity of the US adult population, as well as users of Facebook and Instagram.”
The study results are expected to be released sometime next year.
Describing the plan, Facebook said, “To continue to reduce against what is good for democracy on social media, and whatever is not, we need more objective, dispatching, empirical research.”
Company officials said the research would be conducted by independent data scientists.
Facebook CEO Mark Zuckerberg announced last Thursday that he was banning new political ads the week before the election to curb misinformation.