Facebook will add music video after deals with label


In this discussion, Lele Ponce speaks during the SHEIN Together Virtual Festival on 09 May 2020 to benefit the COVID – 19 Solidarity Response Fund for WHO run by the United Nations Foundation.

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Facebook plans to launch Music Video, which starts in the US on August 1, after a deal with music companies. The move could help Facebook grab advertising dollars from Google-owned YouTube, the default destination for many users looking for music videos.

In the company’s blog post, the company announced deals with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Cobalt and other independent music groups to launch music videos on its platform.

Users will be able to react, comment and share music videos on their news feeds on Group News and Messenger. The cast along with the video will include Blake Shelton, Diplo, Jonas Brothers, Nicki Minaj and others, the company said.

“Over time, the experience will become more personal to your taste based on the artists you follow and the videos you engage,” the post says.

The company said Facebook users would first see an official music video for a new song by artist Lele Ponce.

Bloomberg reported in December that Facebook was pursuing rights to music videos from major record labels, hoping it would boost Facebook Watch. Reportedly, Facebook’s deals previously allowed it to use the song in the background of the video posted, but it did not have the rights to offer the official music video.

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