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Mark Zuckerberg, CEO of Facebook.
Facebook’s newest Snapchat competitor, a function referred to as WhatsApp Status, has 300 million month-to-month customers lower than a yr after its launch, CEO Mark Zuckerberg advised badysts and buyers this week.
The app has grown even sooner than the Stories function on Facebook’s Instagram service, which Zuckerberg mentioned additionally has 300 million month-to-month customers, in response to a transcript of the corporate’s quarterly earnings name.
Instagram Stories, Facebook’s first badault on Snapchat, was launched in August 2016, as Facebook started aggressively courting the identical youthful demographic of its upstart rival. By April 2017, it had already surpbaded Snapchat’s consumer rely.
This yr, Snapchat has posted slower development than Wall Street badysts have been anticipating when its dad or mum firm, Snap, first bought shares to the general public in March.
Like Instagram Stories, the newer WhatsApp function additionally lets customers to put up a standing replace that disappears after 24 hours. Users may put up a photograph or video which has the identical ephemeral high quality pioneered by Snapchat.
The software, which has a bare-bones design uncluttered by advertisements, was launched in late February, in response to a weblog put up by WhatsApp founder Jan Koum.
In the put up, Koum touted the safety of the function. “Share photos and videos with your friends and contacts on WhatsApp in an easy and secure way…even your status updates are end-to-end encrypted,” Koum wrote.
Disclosure: CNBC’s dad or mum firm is an investor in Snap.