The ability for Instagram and Messenger users to message or video chat with each other is currently being tested in select markets and will expand globally in the coming months. The company did not elaborate further at a media briefing, but did say that people on Instagram would opt in for the new experience. It began testing the functionality this summer but is now being implemented more widely.
The company refused to provide a timeline when similar functionality was available for WhatsApp.
Asked in a briefing with reporters before Wednesday’s announcement how difficult it would be to undo integration, if regulators wanted to segregate their businesses, Instagram’s flagship product Vishal Shah said the effort was a “infrastructure perspective”. Was a “massive investment”. ”
“The back-end systems we sat on top of were not the same. We had to go to a place where they had the same basic infrastructure. We had to move Facebook Messenger as well as features and important things. [Instagram] Direct, “Shah said, but he also said that a lot of” underlying architecture “has already been shared between Messenger and Instagram, such as advertising and commerce.
Apart from being able to chat with each other, Instagram and Messenger will also get some upgrades. Users who opt for the new experience can send a “selfie sticker” – a hybrid of a boomerang, selfie and sticker – watch IGTV or Facebook videos together, and turn on a new “Venetian mode”, in which the message automatically After them disappear ‘seen.
When asked about the possibility that cross-app communication could open the door to harassment, Instagram responded that users could block anyone across the app. Additionally, new privacy settings have been added so that users can decide who can contact them, and Instagrammers may decide not to receive messages from Facebook users, and vice versa.