Last 12 months, Facebook launched Events — a standalone app that mixed a devoted calendar with happenings round city. The app was not successful — it dropped out of the most-downloaded iOS apps a number of days after launching, based on knowledge from market badysis agency App Annie, and by no means returned.
Today Facebook is making an attempt once more. From now on, the app previously often known as Events will now be known as Local, and can incorporate details about native companies and evaluations from Facebook customers. “The new app, Facebook Local, helps you easily find what to do, where to go, where to eat, or what you need — all recommended by the people you know and trust,” Aditya Koolwal, the product supervisor, mentioned in a press release.
Most of this data is already within the Facebook app that’s probably already in your cellphone. I’m nonetheless just a little unclear on why Local must exist as a standalone app — aside from the truth that the flagship Facebook app is so choked with options that almost all of what’s within Local not often if ever surfaces. The most fascinating side of Local, a minimum of to me, continues to be its mixture of calendar and occasion listings. It might flip Facebook into a robust vendor of tickets, ought to it select to pursue that path. In the meantime, it’s a step nearer to Foursquare and Yelp.
Local is now out there on iOS and Android.