Facebook has rejected Apple’s planned launch of anti-tracking tools in every possible chance, but now the social media giant seems to be changing its tone in a last-ditch effort to save face. On Thursday, CEO Mark Zuckerberg said Facebook may be in a “stronger position” after the iOS privacy updates and is optimistic about how the company will resist this change, according to CNBC Y CNET.
“The reality is that I am sure that we will be able to handle that situation well and we will be in a good position,” he said in a clubhouse room Thursday through the media.
With Apple’s planned privacy updates for iOS 14, which are scheduled to roll out sometime this spring, the company aims to give iOS users more transparency and control over their data by requesting permission before apps can track your activity in other apps and on the web.
Facebook has not been very interested in that idea since approximately 98% of your income stream it relies on targeted ads, which are based on tracking a person’s browsing habits. The company launched a campaign to convince people that personalized ads are actually good, which so far has involved pulling out full page ads in several major newspapers to convict Apple and execute a video ad claiming that Apple’s privacy updates are killing small businesses by failing to unleash Facebook and other apps to suck up their data.
(As you might already suspect, Facebook’s claims Have been found misleading at best and self-serving propaganda at worst. While advertising may get a bit more difficult for small businesses and developers with the new updates from Apple, Facebook is the biggest impact on revenue, not the little ones.)
However, now, with updates from Apple on the horizon, Facebook is apparently adopting a new strategy: corncobs. Aka, keep embarrassing oneself instead of admitting to be brutally possessed.
On Thursday, Zuckerberg reiterated his concern that Apple’s decision could still hurt small businesses and developers, but also expressed hope that Facebook would benefit from the situation, CNBC and CNET report.
“We may even be in a stronger position if Apple’s changes encourage more companies to do more business on our platforms by making it difficult for them to use their data to find customers who want to use their products outside of our platforms,” he said. .
That’s a far cry from the bleak picture Facebook painted earlier. In August 2020, the company warned that Apple updates could lead to a more than 50% drop in its Audience Network advertising business, which enables mobile software developers to personalize ads based on Facebook data. Facebook CFO David Wehner also expressed concern It could harm the ability of the social network to effectively target ads to users.
Apple and Facebook did not immediately respond to Gizmodo’s request for comment. Apple has repeatedly defended your planned privacy updates against Facebook’s accusations, arguing that these new features are not removing targeted ads entirely, but rather are giving users the opportunity to opt out if they choose.