Facebook (FB) launches a restaurant and sights information referred to as Local, setting its sights on Yelp — Quartz


Although Facebook has 2 billion customers, and lots of of its different merchandise have round 1 billion customers, Facebook has not had a number of success at launching fully new merchandise. It bought WhatsApp and Instagram for billions of , and it ended up copying many points of Snapchat’s service and integrating them into its apps after it didn’t buy the corporate in 2013.

Facebook Local
Searching for espresso on Facebook native. (Screenshot)

Facebook has a historical past of copying different firms’ merchandise in an effort to maintain its customers engaged (and seeing advertisements) for so long as doable. And at this time, Nov. 10, it’s set its sights on a brand new competitor: Yelp. The mbadive blue social community relaunched its Events app as Facebook Local. The previous app was used for retaining monitor of Facebook occasions customers have been invited to, and others within the space they might be focused on, however as The Verge notes, it wasn’t significantly profitable.

The new app will nonetheless monitor occasions, and even provide curated ideas for native occasions you may wish to attend. But its predominant focus now’s on surfacing locations to go to, partially based mostly on suggestions out of your Facebook pals. It’s similar to Yelp by way of scope—you’ll be able to search for eating places, sights, bars, and different native goings-on—besides that it’s pushed by Facebook’s knowledge. This is perhaps helpful in the event you belief the suggestions of your folks extra extremely than you do random Yelp reviewers.

The app will present notifications for occasions you’ve agreed to attend on Facebook correct, and far of the knowledge within the app already appears to exist on Facebook itself. It’s not fully clear why a person would wish to obtain a completely separate app simply to get this data introduced in a barely completely different means, quite than seek for this data on Facebook. But the corporate previously has launched dozens of standalone apps that haven’t confirmed to be mbadive hits, however have later discovered their options tailored for one in all Facebook’s different apps or merchandise.

Read this subsequent: Facebook is proof that you simply don’t want an unique thought to be wildly profitable

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