Facebook criticizes Apple’s change in privacy on second day of ad blitz – tech2.org

Facebook criticizes Apple’s change in privacy on second day of ad blitz


The Facebook logo appears on a phone screen.

Jakub Porzi | Nurpo via Getty Image

The next day after launching an attack on Apple’s upcoming privacy change, Facebook is giving consumers another advertisement to wonder if they will pay for the apps that are currently free.

Facebook on Wednesday ran newspaper advertisements, published a new website and ran blog posts outlining its arguments in opposition to Apple’s privacy changes, claiming that “personal ads threaten millions of small businesses.” Trust customers to find and reach them. ”

Apple is soon changing the settings on users’ iPhones in the name of privacy, and it will fundamentally change the way mobile advertising works on those devices. It will take a privacy option that was previously buried deep in users’ phones and is placed front and center when they open an app. The expectation is that advertisers’ ability to target advertising will be dramatically affected, as they will likely not like people.

Facebook has made it clear about the change since it was announced in June, Accused Apple is moving free, ad-supported Internet to paid apps and services, where Apple can cut its 30%.

A new ad, The Wall Street Journal, The New York Times and The Washington Post, charged separately to run on Thursday: suggesting content creators have to turn to subscriptions to replace lost advertising revenue, And consumers have to leave what was once free to pay for it.

“Take your favorite cooking sites or sports blogs,” read the copy of the advertisement. “Most are free because they show ads. Apple’s changes will limit their ability to run personalized ads. To make ends meet, many have to start charging you membership fees or adding in-app purchases. Will make the Internet a lot more expensive and less expensive. High quality free content. ”

Wednesday’s ads introduced a new page on Facebook for Business, which includes videos of interviews with business owners who speak out against changing the ads. It also includes a “toolkit” for posting what will happen, and to post about the change with the hashtag “#SpeakUpForSmall”.

“We believe this is a simple matter of standing up for our users. Users need to know when their data is being collected and shared on other apps and websites – and they have this permission to There should be a choice of whether or not, “Apple said on Wednesday. “App Tracking Transparency in iOS 14 does not require Facebook to change its approach to track users and create targeted ads, just they need to give users a choice.”

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