Facebook wants to make sure that its users are not fooled by the stories of unreliable news publications. Then, he asks the users in which news publications they trust.
CEO Mark Zuckerberg announced on Friday that the social media network is using surveys to rate news organizations and assign them confidence scores. You will use those scores, along with other factors, to decide how much to show a source in people's news.
"Today there is too much sensationalism, misinformation and polarization in the world," Zuckerberg said in a publication. "Social media allows people to disseminate information faster than ever, and if we do not specifically address these problems, then we end up amplifying them," he said.
Related: Facebook to show more content from friends, less from publishers and brands
The company decided to use the comments of the community to classify the news sources in an attempt to be as objective as possible, said Zuckerberg.
Surveys will ask a "diverse and representative" sample of Facebook users if & # 39; I have heard about a means of communication and how much they trust him.
Successful media can expect their stories to be more widely distributed on Facebook, while those with lower scores may see less activity. The new program will not affect the amount of news that people see in their feed, according to the company.
"The difficult question we have struggled with is how to decide which news sources are widely trusted in a world with so much division," Zuckerberg said. "We could try to make that decision ourselves, but that's not something we feel comfortable with." We considered asking external experts what the decision would take from our hands, but it probably would not solve the problem of objectivity. "
The company said that the measure will not affect publishers depending on how big they are or their ideological inclinations 19659002] The scores will not be made public and will be one of the many factors that the company will consider when pondering the location of the news. The new scoring system is only being implemented in the US To begin, but the company plans to expand it globally.
Facebook says it is also increasing its focus on local news in 2018, and added a section specifically to read about upcoming events and stories.
Changes take place a week after that Facebook announced that it would show users the posts of friends and family and less of brands and companies to increase "interactions" significant "on the site.
The social network For a long time it has struggled with false or misleading news on its platform. Facebook joined Twitter and Google in front of Congress late last year to answer tough questions about how the network was used to spread misinformation during the 2016 US presidential election.