Facebook President and CEO Mark Zuckerberg testifies at the House Financial Services Committee hearing in Washington, US, on October 23, 2019.
Erin Scott | Reuters
Facebook ran ads and published a new website informing Apple on Wednesday of a change in privacy that it would claim “[threaten] Personal ads that millions of small businesses rely on to find and reach customers. ”
The company is running print and digital advertising today in the Wall Street Journal, New York Times and Washington Post that says: “We stand for Apple everywhere for small businesses.” It also has a new website on iOS 14 changes that affects opt-in for Apple’s advertising identifier, IDFA.
“Without personal ads, Facebook data shows that the average small business advertiser stands to see a more than 60% reduction in sales of every dollar they spend,” the ad reads. “Given how personal ads can be used, it affects large companies like ours, these changes will be disastrous for small businesses, with many challenges that they are facing right now.”
The ad leads readers to a link to a Facebook for Business website, which includes videos of interviews with business owners talking about changing the ad. It also includes a “toolkit” for posting what will happen, and to post about the change with the hashtag “#SpeakUpForSmall”.
Apple is soon going to make a huge change in the settings on users’ iPhones in the name of privacy, and it will radically change mobile advertising on those devices. It will take a privacy option that was buried deep in users ‘phones and place it front and center when opening an app, which is expected to affect advertisers’ ability to target ads, the way They can’t win ‘.
Facebook has been vocal about the change, Accused Apple replaces its iOS with the move to free, ad-supported Internet to paid apps and services, where Apple can cut its own 30%, crushing the ability of small businesses to do personal advertising.
Also on Wednesday, Facebook accused Apple of using its power to “harm developers and consumers” as it welcomed the draft laws outlined by the European Commission’s executive arm of the European Commission. The laws introduce regulations for platforms that act as “gatekeepers” in the digital arena, while the DSA is designed to address illegal and harmful content in order to quickly take down platforms Can go
Apple was not immediately available to comment.