Spotify announced an expansion to the Middle East earlier this month, and we now know that the company intends to grow even further and reach India in the first quarter of 2019. Bloomberg reports that the Swedish platform reached agreements with the main holders of musical rights, approaching one more step to the second most populated country in the world.
Bhushan Kumar, managing director of the T-Series record label, confirmed that "the agreement is in force." T-Series is also the most watched YouTube channel and often publishes music videos sooner than anywhere else. According to Di Digital of Sweden, Spotify failed to acquire an Indian competitor, so it is entering the market on its own.
Currently, Spotify has 87 million paid subscribers, of which only 8 million come from the "rest of the world", countries and users that are not from North America, South America or Europe. With the expansion, the numbers should increase, given the hundreds of millions of Indians with high-speed Internet access, and 75 million of them already use domestic services such as Gaana and Saavn.
Source | Via