ESPN New York’s “The Michael Kay Show” will now face off in its fledgling afternoon sports radio ratings battle with WFAN’s “Carton & Roberts.”
On 98.7 FM, the low-rated “Max Kellerman Show” is available from 2 to 3 pm, making way for Kay to take on WFAN on a more equal basis. ESPN New York’s tortuous schedule is smoothed out a bit more in this arrangement.
Starting Monday, the Kay Show, which previously ran from 3 to 7 p.m. M., It will be from 2 to 6:30 p.m. M. Chris Carlin will start a half hour early on 98.7 FM when ESPN has no pregame shows.
In the first two months of the winter gradebook, “Carton & Roberts” had an advantage in the 25-54 year old male demographic when broadcasts from both shows are included. The two sides discuss how to look at Nielsen Audio ratings. The way ESPN NY sees it, it’s winning.
While ratings were a factor, the impetus for the move was the Yankees’ schedule, which features many 6:30 p.m. starts at the start of the season. Kay, the television voice of the Yankees on YES, would be forced to leave the show at 5:45 pm In this new setting, Kay will be on the show that bears her name basically during those days.
Kay’s show has been hampered by Kellerman’s terrible numbers in the fight with WFAN. The intro will now offer a much lesser excuse, as Bart Scott and Alan Hahn host a local / national hybrid show from noon to 2 p.m. Kellerman will still be on the often diffuse 1050 a.m. signal in New York.