Elsa Peretti, the famous Tiffany & Co. designer, has passed away.

Elsa Peretti, the famous jewelry designer for Tiffany & Co., has died, according to a statement from the company. He was 80 years old.

Peretti died in Spain on Thursday, March 18, according to a statement from his foundation.

“Elsa was not just a designer, but a way of life,” read the statement from Tiffany & Co., describing her as a “larger than life” person who “touched everyone at Tiffany & Co.”

Elsa Peretti is seen in New York on December 10, 2009. Credit: Patrick McMullan via Getty Images

“A master craftswoman, Elsa was responsible for a revolution in the world of jewelry design. Her collections of sensual and organic forms have inspired generations,” the statement said. “Elsa’s relationship with style and the natural world was deeply personal and strongly reflected in her creations. Over the past 50 years, Elsa has created some of the most innovative jewelry and object designs in the world.”

According to Vogue, Peretti was born in Florence, Italy. In 1964 she had started modeling in Spain and then moved to New York and met fashion designer Halston, with whom she collaborated and who introduced her to the leadership of Tiffany & Co. She joined the company in 1974. Vogue reported that Peretti’s designs eventually accounted for about 10% of Tiffany & Co.’s sales.

Elsa Peretti jewelry circa 1970 in New York.

Elsa Peretti is seen in New York in 1970. Credit: PL Gould / Images Press / Getty Images

Peretti was also president and founder of the Nando and Elsa Peretti Foundation, the company said, which supported projects related to human rights, environmental conservation and preservation of arts and culture. She believed, Tiffany & Co. said, that protecting the planet was “the duty of all mankind.”

“We could do a lot better,” he said. “I’m trying to do something good.”

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