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Effect of Meghan Markle on retail sales

The Meghan effect is sending designers struggling.

With just two real appearances under his fashion belt, the style choices of Prince Harry's fiancee, Meghan Markle, are proving to be so popular that many of the designer brands she has used have been working around the clock deal with the demand.

  Meghan Markle in Nottingham on December 1, 2017, carrying her Strathberry bag.

Meghan Markle in Nottingham on December 1, 2017, carrying her Strathberry bag.

"The interest in the brand has been incredible," Strathberry spokeswoman Leeanne Hundleby told PEOPLE, adding, "The phones started ringing constantly and the number of visitors on our website increased by 5000%! "

Currently there are more than 3,000 people registered to be notified when the bag carried by Markle becomes available again, which should be mid to late January.

The bag in question is the Strathberry Midi Tote in burgundy, navy blue and vanilla ($ 675) Markle carr On his first royal walk with Prince Harry in Nottingham on December 1. The elegant and square design, which has a golden crosspiece on the handle, sold out in an amazing 11 seconds .

"I felt amazing because thanks to Meghan with our design, people around the world became aware of Strathberry," says Hundleby, of the Edinburgh-based family.

Likewise, the designer of the white coat worn by Markle in the official photo contest on November 27 has been inundated with "thousands" of orders for the $ 750 double-sided wool coat. "He left in seconds, "says John Muscat, president and co-founder of LINE The Label. "Now we are dealing with the aftermath because everyone is trying to get it, but I do not want 10,000 white coats, it has to be exclusive."

  Meghan Markle and Prince Harry at their engagement photo session on November 27, 2017 in London.

Meghan Markle and Prince Harry in their engagement photo on November 27, 2017 in London.

PA Images

For more information on Meghan Markle's amazing trip from LA to the palace, pick up this week's PEOPLE issue at newsstands Friday

The Canadian brand , known for her luxurious knitwear (which Markle also adores) hopes to get the coat, now renamed "The Meghan". in existence in the spring of 2018, but in limited capacity.

Other brands favored by royalty coming in the last week have included the British brands Joseph and Kurt Geiger, the European brands PAROSH and Wolford, as well as the Canadians. Package. All of Markle's garments (with the exception of the Wolford suit) have been completely exhausted.

Of course, this is not the first time that the fanfare of the real fashion crosses the nation. Every time Markle's future sister-in-law, Kate Middleton, wears something new, the item is sold instantly, often crashing into the retailer's website, as a stampede of online shoppers mostly strives to make the same purchase. But with Harry's fiancée so new to the scene, how has the Meghan effect become so fast?

"I think there's an appetite for something new and she's a little surprised," says Muscat, who has been working with Markle and her stylist friend Jessica Mulroney for several years. (Markle previously bought the coat in black and blushed and also wore one of his leather coats last year in London.) It was Muscat himself who sent the former star Suits a selection of pieces of current collection to use in London. "But I had no idea what it would be for the official commitment picture!" Says Muscat, adding: "It's been a roller coaster."

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