EA will rebrand original it it streamlines services


EA is stepping up to rebrand its desktop app, and the name “Originals” is going away. VentureBeat and Gamesind Industries.biz are both reporting that EA plans to change the original to be known only as the EA desktop app, which is part of a broader strategy to allow the company to clarify its services to customers Employing for.

The new EA app, which will replace Origin, will let users sign up to EA Play or EA Play Pro, and will also take over the store that is currently featured in the Origin app. VentureBeat has a quote from EA Senior Vice President Michael Blanc on the change: “The EA desktop app is being designed to deliver a frictionless and socially connected experience that is fast to get players into their games.” It is designed to be faster to find, download and launch games than before.

“The move aligns with the strategy, which helps players play our game more effectively,” Blanc told the site. “We had these different names. The reality is that they all align for the same purpose, which is to help our players play.” He also said that EA is taking things like cross-play and cross-save more seriously. “If you’re providing the same game experience across multiple different devices, then being able to play those players simultaneously is important,” he said.

Blanc also spoke to GamesIndroid.biz, stating that he wants the EA desktop app “to be the best place for them to connect with the people they want to play with the games they want to play.” ”

In August, EA renamed EA for its cross-platform subscription service, ditching Origin branding. They also recently announced that the EA Play Back catalog will become a part of the Xbox Game Pass, making Microsoft’s subscription service even stronger than before.

EA is set to release Star Wars: Squadron and FIFA 21 in October, and will feature versions of both FIFA and Madden NFL 21 available on the PS5 and Xbox Series X / S.

अभी खेल रहे है: स्टार वार्स: स्क्वाड्रन – “हंटेड” सिनेमैटिक ट्रेलर