E-Cigs Like Juul Face & # 39; Existential Threat & # 39; about smoking in teenagers, says the FDA

Photo: Steven Senne (AP)

The Food and Drug Administration (FDA) continues to increase pressure on cigarette and e-cigarette manufacturers to take meaningful steps to keep their products out of reach of teens. The agency indicates that Juul, in particular, must honor its commitments. to do it Now, the commissioner of the FDA, Scott Gottlieb, says that all electronic cigarettes face an "existential threat" if they do not take measures to combat the growing number of children who smoke.

"I continue to believe that electronic cigarettes offer an opportunity for addicted adult smokers to make the transition from cigarettes to products that may not have the same level of risk. But if the use of young people continues to increase, the entire category faces an existential threat ", Gottlieb tweeted Saturday. "I think that if all adult addicted smokers now change completely to e-cigs, this would provide a huge benefit to public health, but that opportunity is at significant risk if the use of children continues to increase."

During a Friday public hearing on the subject in Silver Spring, Maryland, the commissioner said that the use of electronic cigarettes in high school and high school students had reached surprising heights in recent years, even when the use of fuel cigarettes continues to decline. And if the problem persists without the sufficient intervention of the manufacturers of electronic cigarette products, they could be in the shit.

"[I]"If the epidemic continues to grow, I am sure the debate will change to whether these products should continue to be marketed without the authorized applications of tobacco before commercialization," Gottlieb said. "It could be a" finished game "for some of these products until they can successfully pbad through the regulatory process, I think what is at stake is so high, and it would be a blow for all adult smokers who are currently addicted and who believe who could benefit from these products. "

In response to the FDA's continuing criticism of what the agency describes as Juul's important role in getting teens to stick to e-cigs, its CEO, Kevin Burns, said that "the company's intention was never that Young people use JUUL products "(even if an investigation by The New York Times last year apparently indicated otherwise).

On Saturday, in a statement to Gizmodo, the company indicated that it was "proceeding at full speed in the implementation of our action plan to limit the use of young people," which it announced in November. That initiative involved taking out some of their flavored pods from retail stores, shutting down social media accounts that were accused of marketing to teenagers and adding age verification tools to their website.

"JUUL's use by minors and any other vaping product is completely unacceptable to us and directly opposes our mission to eliminate cigarettes by offering existing adult smokers a true alternative to fuel cigarettes," he said. the spokesperson. "We will be a transparent, committed and committed partner with the FDA, state Attorneys General, local municipalities and community organizations in the effort to combat the use of minors."

Now it would definitely be the moment to start it. Surely the FDA does not seem interested in bad.


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