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Dumped Cars, EV Dreams: what we learned at the Detroit Auto Show



The automotive industry is experiencing the most turmoil since the advent of the Henry Ford assembly line. The changes were as evident as the meteor and sonic boom that rocked the icy city of Detroit this week.

The boom in autonomy and electrification and an exodus of Detroit automakers from the North American Auto Show International car segments. Here are some of the key points:

Trucks Pay Bills

General Motors Co., Ford Motor Co. and Fiat Chrysler Automobiles NV stormed the show with reconditioned trucks. GM unveiled a new Chevrolet truck Silverado, Fiat Chrysler Automobiles NV introduced a new Ram 1500 and Ford Motor Co. revived the Ranger.

Photographer: Andrew Harrer / Bloomberg

Your devotion to trucks makes sense. Larger platforms now have luxury prices similar to those of vehicles and generate estimated profits of at least $ 10,000 each. GM predicted that an improved lineup of pickup and sport utility vehicles will help keep earnings at 2018 consistent with last year's record, and that the results will be even better in 2019.

Dead End

Trucks outperform profits, Detroit automakers are discarding slow-selling passenger cars. Ford was the crudest thing that has been to describe the direction in which it is directed in this regard. It will change to a low volume, greater margin alignment, a transcendental pivot of a century dedicated to selling sedans to the masses.

Photographer: Luke Macgregor / Bloomberg

"We know that we must evolve to be even more competitive and reduce our entire line of badges in all markets, to a more focused line that offers stronger and more profitable growth, with better yields, "said Jim Farley, president of global markets at Ford.

King Foreign Cars [19659006] Japanese and Korean carmakers, will double their tiny models, taking out refreshing coupes and sedans that should reinforce their control over American car segments.

Kia Motors Corp. of Korea debuted with its redesigned Forte compact car, while Hyundai Motor Co. unveiled the second version of its Veloster three-door model. Even the full-size sedan segment was affected, with Toyota deploying a revised Avalon.

Photographer: Daniel Acker / Bloomberg

Time to electrify

With the regulators of Beijing to [19659027] Sacramento takes strong action against the internal combustion engine, there are few skeptics who still wonder if the electric vehicles are in your future.

"I have no doubt that once scope increases, prices go down and a fast charging infrastructure is in place, customers will prefer electric power trains against combustion engines," said Klaus Zellmer, executive director of Porsche Cars North America at the Automotive News World Congress on Wednesday.

Photographer: Daniel Acker / Bloomberg

Fiat Chrysler CEO Sergio Marchionne, who once told a crowd in Washington that he expected not to buy the Fiat 500e, which loses money, has changed its tone. Carmakers have less than a decade to reinvent themselves or risk becoming commodities, he told Bloomberg News in an exclusive interview.

"We are all now," Chief Executive Bill Ford told reporters on Sunday after Ford announced it would [19659034] spend $ 11 billion to bring 40 electrified vehicles to market in 2022.

Will there be buyers?

But for everything automakers plan to do to add battery models to their lineups for years to come, they'll We are also sweating about whether consumer demand will be there.

"We can not force them to buy, and we can not force the government to change," Nissan Motor Co. president Hiroto Saikawa said in an interview. "What we can do is prepare properly."

There are still not many electric vehicles to choose from today, said Farley of Ford. That will change, just as the regulatory environment becomes stricter. "Everything points to a market that will be more robust," Farley said. "But it's not here today, it's an act of faith"

– With the assistance of Jamie Butters and Gabrielle Coppola


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