Dreamforce 17: Live Blogging the Benioff Keynote #df17


I’m sitting right here within the huge keynote chamber inside Moscone Center in San Francisco once more this yr for Salesforce’s annual confab. Long since an compulsory pilgrimage for these in enterprise SaaS and cloud computing, Dreamforce stays the one largest enterprise expertise occasion in North America, and a few say the most important software program occasion on the earth of any form.

Dreamforce has as soon as once more taken over downtown San Francisco virtually fully. The crowds are bigger than ever and safety is even tighter than final yr, which was tight. With over 170,000 folks right here, the police presence is palpable this week, with some armed with what seems like automated weapons. But the crowds appear extra rebadured than nervous about this, and admittedly it’s a minor however notable shift in what has been an annual Kumbaya-style occasion that proactively celebrates variety, equality, and social good simply as a lot as the newest new applied sciences and merchandise.

The Salesforce Economy Growth Projections Increase

The newest Salesforce econoy quantity are in as nicely. IDC estimates that Salesforce will three.three million jobs and contribute approxtimately $859 billion in new enterprise income (sure, almost a trillion ) by 2020:

The Salesforce Economy by 2022 (2017 Estimate by IDC)

A New Google/Salesforce Partnership for the Cloud

Salesforce has launched a slew of bulletins, particularly round trade partnerships. The most vital is that Salesforce will combine Google’s G Suite with a number of merchandise and use Google Cloud Platform for worldwide development. The announcement is favorable for Quip, which can tie into Gmail, Hangouts and Google Calendar. Quip’s Live Apps will turn into embedded with Google Drive and Google Calendar with full Hangout integration. Data is shared as nicely with buyer account particulars and knowledge which can be utilized from Sales Cloud immediately. More particulars on the Salesforce/Google partnership from Larry Dignan on ZDNet. Mostly, the announcement appears designed to move off Microsoft’s rising dominance in workplace productiveness with Office 365, although there are some fascinating badytics information as nicely.

The Salesforce Google Quip Partnership in 2017 #df17

The keynote will start at 3pm PT and I’ll be stay running a blog is correct right here.

2:54PM PT: Will.i.am is doing a preshow on conversational interfaces.

three:07PM PT: Still getting in Ohana spirit as the same old Hawaiian graduation of Dreamforce begins…

Ohana Ceremony at Dreamforce 2017

three:09PM PT: Opening video roles. “The next wave is building. Digital and physical worlds are blurring. We’re in the 4th Industrial Revolution (also known as Industry 4.0). Revolutions never change the world gently. That innovations on help a lucky few. We see another way. At Salesforce we live values of trust, growth, integrity, and equality of every individual in the world. The world is going to be changed by Trailblazers.”

three:11PM PT: “Welcome to Dreamforce. Let’s blaze a trail together.” Voice over now introduces Marc Benioff who comes out onto stage.

three:12PM PT: “The biggest job I have here today is to say thank you to our customers” say Benioff. “We are deeply grateful for all that you do for us.”

three:14PM PT: Now Benioff is speaking concerning the 4th Industrial Revolution, which is outwardly the theme for this yr’s keynote. “I see it happening all around me. Incredible new tech like 3D printers, CRISPR, autonomous vehicles, and generation manufacturing.”

Marc Benioff Keynoting Dreamforce 2017

three:18pm PT: Now Benioff speaking about luxurious model corporations have gotten “so deeply connected to our customers. Coca-Cola is another great story. They have these incredible coolers. The next-generation of these coolers has a camera.” They can inform when the cooler must be replenished. “They are going through incredible transformation using this new technology. “Everywhere I go, I see this transformation. I recently stayed at Marriott. I’m a member of their loyalty program. But loyalty is dead. Now we’re on journey. Customer journeys, transformation journeys. They can even give me my key on my phone now.”

three:20pm PT: “That’s what all of us are doing, trying to connect better with our customers.” Now cites Ducati’s new related bikes (see their CIO Piergiorgio Grossi’s imaginative and prescient for IT right here at Dreamforce, a inductee to the Business Transformation 150 that Ray Wang and I chosen this yr.) as a brand new kind of next-generation product. “Are these technologies united us or dividing us? Are we more connected or somehow less connected.”

three:23pm PT: “We have 2,700 sessions over the next few days” says Benioff.

three:25pm PT: Benioff continues to go over the key company at Dreamforce together with Michelle ObamaAshton Kutcher, Kasper Rorsted, CEO of Adidas, and Ginni Rometti, CEO of IBM. Here’s the total listing of main audio system at Dreamforce this yr.

three:28pm PT: “Over 3,000 companies have adopted the Salesforce 1:1:1 model. And will do more than $12.5B in revenue next year. Thank you for what you have created. Business is the greatest platform for change.”

three:31pm PT: “It’s about the equality of every human being. When we see discrimination happening anywhere in the world, Trailblazers came forward and help change it. We’re committed to diversity and equality. We have to look at our boards of directors, management, and employees.”

three:32pm PT: “We are the largest net zero cloud company in the world. This is happening through all of you Trailblazers. We are the Number 1 CRM in the cloud. #1 in service and marketing. The fastest software company ever to grow to $12.5B in revenue. How did this happen? Because of you.”

three:34pm PT: “It’s amazing what you do with our platform every day. You’ve created that. And you’ve created this, the Salesforce economy. $859B in GDP impact by 2022, $1B in social impact, and 3.3 million jobs. Building communities, sales, collaboration, and industries. Trailhead is this tremendous educational environment. Einstein with artificial intelligence, Lightning, an incredible productivity environment for creating apps. Analytics in everything, and AppExchange with thousands of apps. So thank you for that. For inspiring us to build this.”

three:37pm PT: Now rolling video of Salesforce MVP Stephanie Herrara, on the ability of Traiblazers. Now Benioff is up on stage with Stephanie, speaking about her Salesforce Saturdays.

three:41pm PT: “Our platform gets bigger and stronger every day.” “Now I want to take a moment to talk about something new that you’re doing to see at Dreamforce this year. Our development teams have been working on creating tremendous next-generation capabilities. If you’ve been over to Moscone West to see that first floor on Trailhead. You’ve embraced Trailhead. It’s an amazing community in so many ways. 4 million badges have been issued so far.”

three:43pm PT: Benioff is now unveiling myTrailhead, “exactly for you. It’s Trailhead with your brand and your content. To make Trailhead exactly for you. This is your Trailhead. It’s the learning cloud, it’s the enablement cloud, and community cloud all in one. With myTrailbead, you can create Trailhead for your company. You don’t have to be a coder or programmer. You can create with clicks, not code.” This is likely one of the causes I put Salesforce on my low code platforms ShortList just lately.

three:46pm PT: You can ship your personal cell apps with out code. One very last thing Trailblazers wish to do, it to take all these issues (coolers, bikes, and different bodily objects) that they’re doing is to plug it into the Salesforce Customer Success Platform with (the just-announced) MyIoT. We need this as one single built-in CRM platform, that we will combine declaratively with out code. This is the extra personalised and built-in Salesforce that you just’ve at all times needed. We wish to present you on this keynote what this platforms seems like.”

three:54pm PT: Now Salesforce co-founder Parker Harris is up on stage speaking about Salesforce and Heroku, claiming that they’re the world’s largest platform-as-a-service (by what standards I’m wondering, as AWS is definitely the most important general.) “Employees can created ‘trailmixes‘(described as ‘custom learning paths you create from your favorite trails, modules, projects, and superbadges’) and create their own education and playbooks.”

three:56pm PT: “Instead of having to hire new employees, you can see them to Trailhead instead” says Harris. Now speaking about Einstein will present predictive forecasting. What in case you could possibly be a knowledge scientist and create a customized area in Salesforce. What in case you may construct a sensible customized area. We’re going to make use of Einstein prediction constructing to foretell buyer attrition. Can’t be generically put into the product, however could be very particular to your organization. A fantastic new element. The Einstein platform is doing all of the machine studying for you. Creating the scores and creating the perception. We’re going to get you dynamic layouts with dynamic Lightning Components.” An enormous yell comes out of the gang, as that is one thing that’s been sorely missing up till now.

four:03pm PT: Harris continues to show cell Salesforce experiences with T-mobile. Wraps up all of the information concerning the platform and fingers issues again to Benioff.

four:04pm PT: “Salesforce technology has another incredible badets. one of them is strategic partnerships. Such as with companies like Amazon to deploy in Australia and Canada. And IBM, and Kone, with their CEO Heinrich and his talking elevators. So many companies are using the incredible capabilities of Watson. We have so many great strategic relationship. Today it’s my dream to introduce to you a new strategic partner: Google. You’re going to see an amazing new Salesforce capabilities in G Suite and running on the Google Cloud Platform. And you’re going to see customer insights like you’ve never seen them before, as we’re integrating Google Analytics in Salesforce for the first time.” Google execs come on stage to speak about it.

four:09pm PT: Continue telling three tales. T-mobile story already advised, now doing Adidas. “We have to be able to respond to new consumer expectations immediately. If you’re not meeting their expectations at the first point, you’ve lost them right away.”

four:13pm PT: Now Stephanie Buscemi has come out asking if the 4th Industrial Revolution is bringing us collectively or driving us farther aside. Announcing 1-to-1 personalised journeys for buyer utilizing a instrument known as Journey Builder, no matter your most popular channel is: Mobile, e-mail, social, no matter. With Einstein Social built-in, Adidas is ready to detect footage of their product in social streams. “What all of you want is what Adidas needs to know in order to be successful. We made a really big bet last year. its called a DMP (Data Management Platform.) It’s important to know and a game-changer in marketing. It captures Web online behaviors marries it with CRM data, and can then deliver personalized experiences.” Unfortunately, solely advertisements apparently for now. My evaluation: The DMP goes little bit of the way in which in direction of mastering the essential “50 first dates problem” in participating with and offering digital experiences to shoppers right this moment in an pervasively omnichannel world.

four:18pm PT: “Einstein bots are changing the world of service today” says Stephanie. Showing the DMP expertise and the way it’s unified throughout all buyer experiences. Again, it appears about promoting proper now, and never meaningfully personalized shopper journeys.

four:27pm PT: Now the CEO of Adidas, Kasper Rørsted, is on stage exhibiting off some 3D printed sneakers that he’s sporting, which may theoretically print the customized dimension 14 present that Marc Benioff wants. “We see 1.2 million pairs of shoes a day. The more we can customized them, the more revenue we can produce, and the happier our customers will be” says Kasper.

four:30pm PT: Kasper says “we are opening an Adidas app today. We think by cannabalizing our industry we can completely change our industry.” Now Benioff is introducing the brand new buyer story, of 21st Century Fox. Video rolling.

four:35pm PT: Now Leah McGowen-Hare is on stage speaking about 21st Century Fox’s Salesforce journey, calling them a Trailblazer. They are utilizing Quip, the “team collaboration platform”, with over 20,000 Trailblazers on the firm. “Companies like 21st century fox have mbadive, highly engaged audiences. With Community Cloud they can share their enthusiasm and have a stronger connection with the brand.” See my evaluation of Community Cloud right here, which is likely one of the extra underrated neighborhood platform within the trade. Now exhibiting a extremely personalized Salesforce Sales Cloud that’s fully skinned for the corporate and known as the Global Theatrical System (GTS) changing Excel and e-mails.

four:40pm PT: Leah exhibiting how AI, badytics, and Sales Cloud can speed up gross sales for the brand new film Deadpool 2. We get a confetti drop as nicely.

four:46pm PT: Marc wrapping up the keynote speaking about how tech can divide or unite us. “Dreamforce and all of you’re extra necessary than ever earlier than. The inspiration is in our personal hearts, and the place you’re going to take us. Welcome to Dreamforce 2017.

That’s a wrap for the Dreamforce 2017 keynote, I’ll publish my evaluation of the place Salesforce goes subsequent shortly.











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(Cross-posted @ On Digital Strategy | Dion Hinchcliffe)

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