Draftings stock moves to a record after content integration deal with ESPN

DraftKings Inc. Shares of DKNG,
+ 13.44%
The digital sports and gaming company gained 11.0% on Monday afternoon after announcing an agreement to become a co-exclusive provider of fantasy sports content and offerings for the Walt Disney company DIS.
+ 0.02%
Sports Network’s subsidiary ESPN. Under the terms of the agreement, DraftKings will be able to integrate its products on ESPN’s digital platform, and will provide dedicated segments for future EPSN studio shows, which begin with a daily fantasy sports promotion. “Sports betting is quickly becoming endemic to the overall experience of the sports fan,” said ESPN Senior Vice President Mark Walker. “For us, it means more opportunities for fans to innovate and deliver the best and most intuitive experience, which will eventually expand ESPN’s brand and audience and increase engagement.” Separately, ESPN also announced Kaiser Entertainment Inc. CZR, a contract casino operator.
+ 7.96%,
In which ESPN’s digital platform will be linked to sportsbooks from Kaiser’s sports betting partner William Hill. Caesar’s stock gained 7.4% toward a 7-month high. Year over year, DraftKing’s stock has risen by 330.0%, while Caesar’s shares have fallen 9.8% and Disney’s stock has fallen 8.7%, while at the Dow Jones Industrial Average DJIA,
+ 1.23%
1.7% has slipped.