Donald Taber, Sweet’N Low’s marketer, dies at 89


Donald Taber, whose Sugar Foods Corp marketed Sweet’n Low Sugar substitutes and other restaurant supplies, died on Friday, which New York police called a suicide. He was 89.

Mr. Taber, who had Parkinson’s disease, was married to Barbara Robert, the former editor of Bride’s magazine. He lived on Park Avenue in Manhattan and owned a horse farm in Duchess County, New York. Mr. Taber also once owned a well-known man named Sweet’n Low, who competed in horse-jumping events.

Mr. Taber and Stephen Odell owned Sugar Foods, founded in 1948 by Mr. Taber’s father, Harry Robert. The company originally sold sugar in 100-pound sacks, but later found it more profitable to sell in small packets designed for restaurants and cafes. Chinese foods did not manufacture Sweet’N Less, but did make the brand’s pink packet in restaurants a fixture. In recent years, Sugar Foods has sold the N’Joy sweetener brand instead of Sweet’N Low.

Sweet’N Low, along with saccharin, was introduced in 1957 by Cumberland Packing Corp of Brooklyn, founded by Ben Eisenstadt. The name Sweet’n Low comes from Alfred, a poem by Lord Tenison.

Donald Gibbs Taber was born in 1931 and grew up in New York. As a boy he sometimes helped his father deliver sugar. He received a bachelor’s degree at the University of Pennsylvania and a law degree at Harvard University. After working as a lawyer, he joined his father’s company in 1958.

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