Disney’s ‘Mulan’ overwhelms on Chinese debut

The Walt Disney Company CNBC reported on Sunday that NYSE: DIS) Mulan is struggling at the box office in China and has managed to call for boycotts and poor reviews.

What happened: At the end of the three-day weekend in China, Liu Yifei starrer just over $ 23 million, less than $ 30 million AT&T Inc (NYSE: T) The well-known studio Warner Bros. Studios’ “Theory” was engraved on its opening weekend a week ago, according to CNBC.

The local war epic “The Eight Hundred” won an $ 83 million prize in its first weekend last month.

While 91% of theaters in China were open on a three-day weekend, most theaters had 50% seating.

“China should have been the savior for this film, now it will rest on the success of premium video on-demand at Disney +,” said Jeff Bock, a senior analyst at the market intelligence firm, exhibitor, Jeff Bock.

Why it matters: Disney has not released data on Mulan’s online sales. CNBC expects more information in its quarterly earnings report in November.

According to TechCrunch, Mulan gave a 193% spike in Disney + in-app spending at the beginning of the month.

The film is facing a boycott over China’s poor behavior of Uygur Muslim minority in Xinjiang region. Parts of the film were reportedly shot in the region.

Blockbuster is priced very low on Disney’s subscription video on the $ 29.99 demand platform, on top of the $ 6.99 per month subscription.

Price Action: Disney shares closed down 1.1% at $ 131.75 on Friday.

Photo courtesy: The Walt Disney Company

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