Disney’s model of Netflix goes to be cheaper—and have Star Wars — Quartz


Earlier this yr, Disney mentioned it could cease sending new film releases to Netflix, its soon-to-be streaming rival, in 2019. Disney—as with its theme parks, shopper merchandise, and movies—is hoping its manufacturers can badist it survive in a Netflix world. Star Wars, Marvel, and Pixar might be entrance and middle in Disney’s personal streaming service, due out that yr.

Chief govt Bob Iger gave buyers a peak on the programming they will count on from the as-of-yet-unnamed providing, on the corporate’s earnings name yesterday:

  • The newest Star Wars, Marvel, Pixar, and Disney film releases
  • Four-5 unique characteristic movies a yr produced completely for the service by Disney’s studios
  • A live-action Star Wars sequence
  • A Marvel TV sequence
  • A sequence primarily based on the Pixar movie franchise, Monsters, Inc.
  • A High School Musical sequence, primarily based on the 2000s Disney Channel TV-movie franchise
  • Other originals and films from the Disney Channel
  • Short movies and options from throughout Disney
  • Back catalog with “thousands of hours” of Disney films and TV exhibits

Iger additionally mentioned Disney could license exhibits and films from third events. And that he’s spoken to ABC’s manufacturing arm about producing programming, however that nothing is confirmed as of now. The studio co-produces tasks that air on networks like broadcaster ABC, equivalent to The Good Doctor and Grey’s Anatomy, in addition to exhibits like Marvel’s The Defenders with Netflix.

Disney’s providing will undercut Netflix in value. It might be “substantially below” what Netflix prices, Iger mentioned, partially as a result of it’s going to have a extra restricted library. The media conglomerate received’t spend as a lot on content material for the service as Netflix does; it’s anticipated to spend lower than $1 billion, Bernstein badysts estimated, whereas Netflix is spending $eight billion in 2018.

But Disney mentioned it isn’t making an attempt to be the “Netflix killer” the media has made it out to be.

“There’s been a lot written about whether this is aimed at being a Netflix killer,” mentioned Iger. “They’ve been a good partner of ours. Our goal here is be a viable player in the direct-to-consumer space, space that we all know is a very, very compelling space to be in.”

When requested how all of Disney’s proposed streaming programming—which may enterprise past the healthful G-rated fare households count on, particularly if it dives into the edgier finish of Marvel—would work with the general Disney model, Iger likened it to its theme parks.

“Think about it like you think about our theme parks,” mentioned Iger, “where they are Disney parks, but you go in and you see Marvel and Star Wars and Pixar, for instance. So it’s a collection–it will be a collection of just those brands… There will be ample filtering opportunities for people using it, so if you just wanted your kids to see the Disney-only product that can easily be accomplished.”

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