It will soon cost $ 1 more a month to watch your favorite Marvel, Pixar and “Star Wars” stuff.
Disney + will increase its monthly price from $ 6.99 per month to $ 7.99 per month in the US starting Friday, March 26. The annual subscription price will also increase, from $ 69.99 per year to $ 79.99 per year. And so will Disney’s three-way bundle from Disney +, Hulu, and ESPN +, increasing from $ 1 to $ 13.99 per month.
But budget-minded subscribers looking for a deal will still be able to lock in an annual subscription at the current price, saving $ 10, if they sign up before Friday.
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It is the first price increase since Walt Disney Co. DIS,
launched its streaming service in fall 2019. The increases were first announced in December.
Disney is betting that the increase won’t be enough to alienate viewers. The fast-growing service surpassed 100 million subscribers in March, Disney said, thanks to hit series like the “Star Wars” spin-off “The Mandalorian” and Marvel spin-offs “WandaVision” and “The Falcon and the Winter. Soldier “.
Although its library is much smaller, at $ 7.99 a month, Disney + is significantly cheaper than its rival Netflix Inc. NFLX,
which recently raised its most popular subscription plan to $ 13.99 a month, and T by AT&T,
HBO Max, at $ 14.99 a month.
On Tuesday, Disney readjusted its upcoming movie release schedule, announcing Scarlett Johansson’s “Avengers” spinoff film “Black Widow” and Emma Stone’s live-action “Cruella” will air for an additional $ 30 to Disney + subscribers. the same day they hit theaters this summer. , and the animated Pixar movie “Luca” will air on Disney + at no additional charge starting June 18.