Disney Plus will raise prices starting tomorrow


Disney Plus launched in November 2019 to high demand and has quickly become one of the largest subscriber streaming services in the US.

Angela Lang / CNET

Disney Plus will increase its price by $ 1 to a subscription of $ 8 a month in the US Starting Friday, and its annual subscription will increase by $ 10, to $ 80 a year. And the discounted Disney bundle that packs Disney Plus, Hulu and ESPN Plus together will also go up $ 1 in the US: People with the package that includes Hulu with advertising will see their bills increase to $ 14 per month, and those with the newer package that includes Hulu without advertising they will start by paying $ 20.

The price increases, announced in December, will begin to appear for existing subscribers on their first invoice on or after Friday. They also apply to Disney Plus globally, not just in the US Increases in other countries are roughly on par with those in the US, in local currencies only. For example, in continental Europe, prices go up from two euros to nine euros a month.

So if you are not yet a Disney Plus subscriber and want to secure an annual subscription that is $ 10 cheaper than it will be tomorrow, today is the day to sign up. (The Disney Plus / Hulu / ESPN Plus package does not offer annual plans.) If you sign up for a monthly Disney Plus or bundle membership today, you’ll save a dollar for one month of service. , but the higher rates will take effect for your next billing cycle.

“These price increases reflect an increase in the underlying value of the Disney Plus product offering,” Disney Chief Financial Officer Christine McCarthy said in December when the company announced the plan.

By comparison, Netflix’s most popular plan costs $ 14 a month, after the streaming giant. raised its own prices at the beginning of this year. Netflix’s cheapest tier is $ 9, and its premium package, which unlocks perks like 4K resolution, HDR image quality, and the ability to stream on four devices at the same time (benefits that standard Disney Plus offers), costs $ 18 a month.

Pricing flexibility comes as Disney Plus has proven to be the notable success of the so-called streaming wars, a period over the past year and a half in which apparently every major media company (and some tech companies) launched their own streaming services. transmission to assume the size of Netflix. Disney Plus has logged more than 100 million subscribers, far surpassing all new competitors of Apple, HBO, NBCUniversal, Discovery, ViacomCBS and others. A media analyst called Disney Plus “one of the the best product launches of all time. ”

The strong foundation of Disney Plus also prompted the company to phase out its free trials for new members, starting last June.


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