Disney Plus has fulfilled its plans to offer the Star general entertainment service in Europe, Australia, New Zealand and Canada, giving the company a new streaming outlet for more adult programming.
Also today, Disney + with Star launched in Singapore, the first market where Disney + launched with the new Star offering. Eastern Europe, Hong Kong, Japan and South Korea will follow later this year. After its initial launch in November 2019, Disney + is now in dozens of territories.
In Europe, the Star service will cost € 8.99 per month or € 89.90 per year, with a similar price in the other launch markets.
With Hulu only a domestic operation at the moment, Star’s revamp and expansion gives Disney valuable global streaming outlet for a broader range of content, especially what it produces in-house. It took over the operations of Star, a potent force in linear TV and broadcasting in Southeast Asia and elsewhere, in 2019 as part of the $ 71.3 billion acquisition of most of 21st Century Fox.
Ronald D. Moore developing projects for the Magic Kingdom TV universe at Disney +
Thousands of hours of movies and TV shows from Disney’s general entertainment content are included in Star’s new offering. Providers under that tent include Disney Television Studios (ABC Signature and Twentieth Television), FX Productions, 20th Century Studios and Searchlight Pictures.
Star will premiere more than 35 new Disney Television Studios originals in international markets, with more than 35 first-run series premiering late in the first year. Titles will vary by region. Among those airing in select markets at launch are the drama created by David E. Kelley Great sky; Love, simon derived series With love, Victor; and animated sitcom for adults Solar opposites, co-created by Justin Roiland of Rick and morty and Mike McMahan, who was an assistant writer on the animated hit. Drama series Helstrom it will also be available at launch.
The service also schedules originals produced locally in selected regions.
Star library series include Grey’s Anatomy (a big draw in the US for Netflix), 24, The x files, Lost, Family man, Atlanta, blackish Y Scandal. The films include award winners from recent years such as The favorite Y The Grand Budapest Hotel, along with classics like Beautiful woman, Die hard 2, The Devil Wears Prada Y Moulin Rouge.
As part of today’s launch, Disney + has also added new parental controls. (See the explanatory video above). Hardened tools include the ability to set content access limits for specific profiles based on content ratings, and the ability to add a PIN to block profiles with access to adult content. The controls will be available on Disney + in the US as well as internationally.
When Star begins its implementation, the initial union with Star assets has already proven its value. The Disney + Hotstar streaming package offers Disney + at a low price to Hotstar subscribers in India and Indonesia. It represented about 30% of Disney + ‘s total reach of 94.9 million subscribers as of January 2, the company reported this month.
The latest launch plans were announced last December on the company’s investor day. Wall Street continues to reward Disney’s turn to streaming, which came at a time when Covid-19 has hit its other operations, such as theatrical release of movies and theme parks. The company’s shares rose 4% Monday to an all-time high of $ 191.76, largely due to anticipation of the launch of Star.
“Disney + has touched the lives of nearly 100 million people around the world by providing a home for exceptional storytelling from the beloved brands of Disney, Pixar, Marvel, Star Wars and National Geographic, and today’s launch of the Star brand. international overall “The entertainment offering marks an exciting expansion for the service,” said Rebecca Campbell, President of International Operations and Consumer Direct for The Walt Disney Co. “With the addition of Star, we are building even more value for consumers by add an incredible variety of high-quality movies and series for families, older teens and adults, driven by the acquisition of 21S t Century Fox and our creative studios. “