Just over a year after its launch, Disney says it has already reached a staggering 100 million subscribers.
The company announced the milestone in its annual Shareholders’ meeting on Tuesday. Disney CEO Bob Chapek said in a statement that the success of the streaming platform has inspired the company “to be even more ambitious and significantly increase our investment in developing high-quality content.”
Chapek said, as the company has done previously—That this includes a target of more than 100 new titles to the platform each year from Disney + properties, including Marvel, Star Wars and National Geographic.
“Our direct-to-consumer business is the cThe company’s top priority, and our strong line of content will continue to fuel its growth, ”added Chapek. Disney has said it plans to invest billions in developing content not only for its Disney + service but also for its Hulu and ESPN + properties for years to come.
Among the meeting announcements, Disney CEO and former Disney CEO Bob Iger confirmed that he will be leaving the company in December.
The success of the service has undoubtedly been aided by an overall spike in streaming since the pandemic, but it is likely due to the service’s immensely popular exclusive debuts such as Soul, The mandalorian, Y WandaVisionand a series of titles destined for theaters that, instead, were released directly to the consumer. The company said last year that it plans to trust and invest in Disney + exclusives to continue attracting new subscribers to the service.
According to new data from app analytics company SensorTower, Disney + has reached approximately 186.5 million app installs globally from Google Play and iOS. App Store since its launch in November 2019. The company told Gizmodo that the figure represents the number of downloads from the respective app stores “at some point and is not tied to the number of subscribers Disney shared.
As for the content that will be heading to the platform in 2021, it’s probably safe to assume that Disney will continue to explore. the same hybrid launch model you used to Raya and the last dragon–at least until theaters return to something close to normal operations. The film debuted last week both in theaters and on demand through Disney. Premier Access platform, which charges $ 30 to stream before the movie officially opens on Disney + on June 4.
During Tuesday’s call, Chapek reiterated the company’s position that Disney + will continue to “put the consumer in charge and let them decide when and how they want to enjoy our movies, particularly as we navigate our way through the pandemic.”