Disney +, Netflix, Amazon: streaming costs now rival cable TV bills

Disney Reunites After Streaming Increase Helps It Beat Estimates

Photographer: Gabby Jones / Bloomberg

The financial incentives that have led millions of Americans to abandon cable television for streaming services are rapidly disappearing.

With recent price increases on Disney + and Netflix, along with the debut of Paramount + and Discovery +, the streaming landscape is evolving rapidly. And it’s getting more expensive to assemble a top-notch transmission collection, with the cost quickly approaching the level of a traditional cable package.

Bringing together the flagship streaming services of the biggest tech and media companies, including Amazon.com Inc., AT&T Inc., Netflix Inc. and Walt Disney Co., would now cost you $ 92 a month in the US That’s about the same as a typical cable TV subscription, which S&P Global Market Intelligence estimates at $ 93.50.

That doesn’t include services like Fox Nation, which is aimed at die-hard Fox News fans, or AMC +, a medium with movies and “The Walking Dead.” It also assumes that you are willing to pay the full Netflix freight, Peacock from Comcast Corp. and Paramount + from ViacomCBS Inc., instead of the lower-end versions. Many consumers get Amazon’s service when they sign up for Prime’s shipping benefits, but the video platform alone costs $ 9.

Streaming service

Monthly cost in the US

Amazon prime $ 9
Apple TV + $ 5
Discovery + $ 5
Disney + package $ 20
HBO Max $ 15
Netflix $ 18
Paramount + $ 10
Peacock $ 10


$ 92

Of course, few viewers want so many streaming services, and even fewer would be able to watch all that content, but it does show the dilemma that TV lovers face. While the market is now brimming with quality programming, consumers who cut the cable risk creating a streaming package that dwarfs the cost of their old pay TV bills.

This is unlikely to lead customers into the arms of cable TV providers, but it may lead them to seek cheaper options, such as ad-supported services. AT&T plans to offer a cheaper version of HBO Max with ads in June.

“People are stacking services on top of each other – at this point, there is no end in sight,” said Steve Nason, research director at Parks Associates, a market research firm. “It was about the package. Then ungrouping. Now, people are repaying again, and it is directly affecting their wallets. “

For now, American consumers seem to delight in the choices. A typical streaming home subscribed to about four services as of January, according to Ampere Analysis. That’s more than about two in 2017, the firm estimates.

Read more: How to choose the perfect TV streaming package

A Parks Associates survey of households last year found that about a third have four or more, and less than a quarter have no streaming subscriptions.


Almost a third of households subscribe to four or more streaming services.

Source: Parks Associates Q3 2020 Survey of US Broadband Homes.


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