"The flag is not going down, it's the only thing I know for sure, I know I'm going to die, I know I'm going to pay taxes, and I know I'm not lowering the flag."
That is a challenging Marcus Lemonis, president and CEO of Camping World.
, who is battling a city in North Carolina for more than 3,200 square feet, even in stars and stripes, he says, if he risks jail for contempt.
Recalling the old "bigger is better" standard for the American standard that flies over its recreational vehicle lots, Lemonis is not complying with an ordinance in Statesville, NC, which requires a smaller flag, even after a lawsuit and a fine that exceeds $ 10,000. .
The monetary fine can be a pocket change for such timely advertising near Memorial Day for the famous CEO who is also behind CNBC's "The Profit." If a judge grants the city a judicial injunction, Lemonis says he refuses to remove the flag. Having been flying for six months could lead to contempt of court. He told USA Today that he would be willing to take that personal consequence.
The company has received the support of more than 150,000 people who have signed a petition entitled "Let Camping World & Gander Outdoors fly the American flag!" And some promises of Twitter are offered to help pay the fine:
In 2014, Camping World announced plans to fly flags it described as "gigantic" and "massive" in multiple locations, including its dealerships with the Gander RV brand. The flags would be 1,800 square feet or 3,200 square feet "depending on the zoning regulations of each city," a statement said at the time.
Lemonis told USA Today that a flag of the same size as the 3,200-square-foot version in Statesville is flying in more than 180 cities across the country. According to USA Today, Statesville, which had contacted the company directly before involving the courts, says that Gander RV had previously obtained a permit for a 1,000-square-foot flag, which complied with its ordinance, then opted to fly the most big .
The city, on Facebook, said it defends "our flag and what it represents", but stressed that it had to protect all citizens and businesses by respecting the rules.
Camping World shares have fallen by almost 4% in 2019 to date and have fallen by 45% over the past year.