Danica Patrick will have the familiar GoDaddy colors in her car when she competes in the Daytona 500 next month and the Indianapolis 500 in May.
Patrick and his former sponsor will meet for what will be the last two races of his career, Daytona 500 on February 18 and the 500 miles of Indianapolis on May 27. Patrick announced on November 17 that he would retire from full-time racing, but he would crown his career by driving in two of the sport's most iconic events. He has not yet signed with any team to compete in any of the two races, although with the sponsorship now established has overcome the biggest obstacle to get an agreement.
GoDaddy began as one of Patrick's associate sponsors in 2007 when he was driving in the IndyCar Series and went on to a leading role in 2010, the same year Patrick started competing in NASCAR part-time. When Patrick switched to NASCAR full time in 2012, the company also did and sponsored it during the 2015 season.
During his association with GoDaddy, Patrick became one of the most popular sports figures in the world. As spokesman, he starred in 13 Super Bowl commercials, a celebrity record, many of them flashy and often spicy, including ads showing Patrick wearing nothing more than a towel and a leather jumpsuit.
Coinciding with his fight in the follow-up, Patrick has lacked constant sponsorship since GoDaddy changed his marketing campaign and stopped supporting it. That included Nature & # 39; s Bakery, the initial replacement of GoDaddy, withdrawing its support after only one season, citing the lack of return on its investment and Patrick's unwillingness to promote the snack company in its entirety. capacity. The dissolution of that union resulted in Stewart-Haas Racing, Patrick's team at that time, sued Nature & # 39; s Bakery with the lawsuit that was then settled out of court.
In addition to finalizing plans to compete in the 500 Daytona and Indianapolis 500, Patrick is in the midst of a career transition. She released a health and exercise book, Pretty Intense last month that coincided with a myriad of national television appearances, including commercials in Good Morning America and The Chew .
And earlier this week, Patrick publicly announced that he was dating Green Bay Packers quarterback Aaron Rodgers. Patrick and his boyfriend and NASCAR teammate, Ricky Stenhouse Jr., announced their separation in mid-December.