You cannot buy Litovel, Zubr and Holba in Alberta anymore. Researchers complain about “unfair conditions” iROZHLAS



Breweries in Litovel, Přerov and Hanušovice, which are making an important domestic distilling group of PMS Přerov, will stop delivering more than three hundred supermarkets and Albert supermarkets on 1 April. Management of the three breweries decides that the reason for ending a collaboration with the Albert series is tragic.



Olomouc



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Breweries in Litovel, Přerov and Hanušovice form an important domestic brewery PMS Přerov (illustration) | Source: pixabay.com | CC0 Public sector, ©

On Friday, there was a notice of Litovel Brewery, Zubr Brewery and Holba Brewery on social networks.

“From April 1, our ale will no longer be in Albert's chain. We want the Lithuanian lantern to be available to you in the wider sales network, but we do not want to deal with unfair trading conditions. It has always been important that we and be getting an honest beer from the best local produce and selling it at a fair price, ”said Litovel Brewery's guidance.

The unfair business conditions meant that providers were also diverted to supermarkets and major supermarkets in Albert with the regulation of Holba Brewery of Hanušovice in Šumperk and Přerov Brewery in Zubr. “We are expanding our distribution and making our net available to our customers in the best possible sales network. Unfortunately, we did not find a general route with the Albert series, so you cannot see our beer in Albert shops from 1 April, 'said Zubr Brewery.


Albert protected herself

Albert's spokesman Jiří Mareček said the chain of shops in domestic supermarket chains and supermarket shops buys beer stores from 19 producers, and now offers five more small toilets. “We collaborate with all these breweries. We were unable to agree with the Moravian-Silesian breweries despite the huge struggles, and after years of releasing their three national brands, they will be missing out. in our shops, ”said Mareček.

Breweries in Litovel, Přerov and Hanušovice are arguing that they don't want to influence the quality of their beer fruit and so have not accepted the Albert business contracts. In addition, the breweries have had doubts in the discussions with representatives from the Albert store, for example in the form of marketing support or leaflet events.


"But we want to ensure that Zubr beer can still be purchased in international and commercial trade and commercial networks, or independent shops as the common agreement was found," said Zubr Brewery.

At the time Alberta left, he is now trying to win a Globus chain, which is producing a new sales strategy with Holba. “Pivovar Holba is a provider of all Globus companies. We are in the process of producing a promotional strategy and we believe customers will understand not only the quality and flavor of the beer, but also the presentation style at our shops, ”said Head of Communications Rita Gabriel.

The complete annual display of three-page pneumatic groups of the Prerov PMS group up to a million hectoliters of beer. Breweries in Litovel, Přerov and Hanušovice sell the cattle in majority in Moravia and East Bohemia.

ČTK


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