Cyber Monday has had a good start for online purchases in the US UU At 7 am. Pacific, $ 840 million was spent, an increase of 16.9 percent in Cyber Monday 2016. The day is expected to exceed $ 6,600 million in sales before its completion, the highest total ever recorded in a single day of purchases in the history of US e-commerce UU .
The figures come from Adobe, which has been tracking online purchases in recent days as retailers officially begin the holiday shopping season, the most important time of the year for their businesses. These first days are seen by many as an indicator of how the next six weeks will unfold.
Adobe – which extrapolates its figures by badyzing 80 percent of online transactions to the 100 largest web retailers in the country – says that November has so far accumulated $ 43.42 billion in sales. The holiday season 2017 is estimated at $ 107.4 billion, compared to $ 94.4 billion in 2016.
So far, the season has broken records, both in terms of total sales and how buyers are making a big change to the mobile to Browse and buy.
Thanksgiving generated $ 2.87 billion in sales, Black Friday $ 5.03 billion and "Small Business Saturday" (the last shopping holiday & # 39; named & # 39;) brought $ 2 , 82 billion (no name yet, and therefore no follow-up, for Sunday), all significant increases year after year.
In those days, mobile devices accounted for 46 to 54 percent of all site visits, and 30 to 37 percent of all sales, Adobe said, the largest proportion so far.
Cyber Monday has traditionally been an especially strong day to shop online. The reason: it's a perfect storm of discounts that began on Friday, combined with people returning to work after the long weekend and, therefore, can not go to physical stores so easily all day to pick up offers . (Here we review some of the most interesting bargains for technology products.)
What will be interesting to note is whether the good days that precede today are a sign of how solid Cyber Monday will be; or if the purchasing power of consumers was largely consumed in the initial period, resulting in a slower shopping day.
At this time, Shopify is tracking that there are around $ 280,000 in sales every minute (and over time I've been writing, the number has shot up at about $ 20,000). As a point of comparison, Shopify pointed out that at its best, this year's Black Friday was generating $ 1 million in sales per minute.
The main items to buy, according to Shopify, are Apparel, Accessories and Housewares (in that order). The cyber Monday Cyber Monday is more related to the way you buy than what you buy: Electronics is the sixth most popular category to buy today, between makeup and food.
We will update this publication as we get more data. If you see something interesting related to online shopping statistics, for example, global characteristics instead of those that exclusively cover the EE market. UU., Send it to [email protected] and we will publish it too.
Featured image: Ruslan Grumble / Shutterstock