Cyber ​​Monday is expected to generate $ 6 billion in e-commerce sales



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Bargain hunters, get ready to click.

Cyber ​​Monday is expected to generate $ 6.6 billion in Internet sales, which would make it the largest online shopping day in the United States at $ 1 billion, according to Adobe Analytics, which measures transactions. Consumers have been conditioned to expect big discounts, "said Adobe's leading badyst, Tamara Gaffney.

Retail stores have invested heavily to boost their websites and improve their delivery options in anticipation of buyers trying to find the latest round of thefts.

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"It's the day people finish their shopping," Gaffney said. "That's why it's so big." All those gifts that have accumulated in the shopping cart, people realize that they have to end otherwise the offers will be gone. Weekend ".

The annual internet bonanza comes after black Friday and online Thanksgiving sales rose to record levels.

EE. UU "The economy and consumer confidence are working quite well," Gaffney said.

Cyber ​​Monday shopping offers you will not want to miss

In total, 59% of consumers are expected to buy online offers this year; The first time they shop online will be more popular than buying in physical stores, according to the National Retail Federation.

"More and more purchases are being made," said Dan Eleff, who runs DansDeals, a website that highlights the latest bargains.

Many of the offers will be included in the list on Monday morning, including some. Amazon is expected to be published at 3 am, he said.

"Keep the emotion," he said. "And it does not inform competitors and let other companies reduce them, they make people look at their sites."

Toys are the best products to buy on Cyber ​​Monday, unless they are high-demand items, badysts say. Settlement applicants can expect to save up to 17% on toy purchases on Monday, predicts Adobe's review.

That includes offers for Lego games and "Star Wars" toys, said Lindsay Sakraida, director of content marketing at Dealnews.com.

Many independent brands that sell clothing, beauty and travel packages also offer between 30% and 50% discount, and sometimes more.

For example, Gap offers coupons with a 50% discount, plus another 10% discount, as well as a coupon that does not apply shipping fees.

"There are very strong discounts," said Sakraida. "The smallest brands are the ones that shine the most around Cyber ​​Monday."

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