Creator of Latin America’s favorite comic, Mafalda, Des

Argentine cartoonist Quinoa, creator of Mafalada, an irreverent and curious middle-class girl from Latin America who had spoken to a generation of Latin Americans since the mid-1960s, died at the age of 88, The publisher said.

Joaquin Salvador Lavado, better known by his surname Quinoa, in 1964, Charles M. of Latin America. Made equivalent to Schulze’s peanuts. Inspired by school characters such as Lucy and Charlie Brown, Quino’s Muffeda comic strip became popular in Latin American and European newspapers, and achieved worldwide. Fame among young readers in the 1970s.

“All the good people in the country and the world will mourn him,” Queen’s publisher Daniel Dvinsky wrote on Twitter..

Mafalda was a 6-year-old schoolgirl with dark hair and ironic political opinions, playing on the streets of Buenos Aires with a group of five friends. Together, they reflected Argentina’s middle-class society during the political and cultural upheavals of the 1960s and 1970s.

“I come from a middle-class family and that experience has helped me,” said Quinoa in a preface to the cartoon “10 Years with Mafalda,” published in the 1970s.

Mafalda’s witty personality was shaped by Quino’s world view when military governments were spreading across Latin America, and the revolutionary Ernesto “Che” Guevara, communist Cubans, The Beatles, hippies, and feminism high school and college students Were hot topics among.

“I don’t think the problem is that the political system doesn’t work very well, it’s that the human race doesn’t work very well,” Quinoa said. One of Mafalda’s most quoted excerpts was: “Stop the world, I want to get off.”

In a typical strip, Mafalada comes to her mother, extracting a recipe from a newspaper. The girl asks what she is doing and her mother replies that this is a recipe for fish soup. “Curses to you, freedom of the press!” Mafalada shouts. In another strip, she depicts feminism, when she asks her stay-at-home mother, “Mother, what would you want to be if you were to be real?”

Wefala is “the voice of common sense,” Vensen Martinez, a Venezuelan screenwriter and columnist for the Spanish newspaper El País. “She sees things that don’t make sense and doesn’t hesitate to comment on them.”

Fans placed flowers next to a statue of Mafalada after the character’s creator Quino died.


Juan Ignacio Roncoroni / Zuma Press

Born in 1932 in the western province of Mendoza, Quinoa enrolled at the age of 13 at Mendoza Fine Arts School, but left school in 1949, determined to become a cartoonist. At the age of 18, he moved to Buenos Aires in search of a publisher for his cartoons.

His first book, Mundo Quinoa, was published in 1963. That same year, he was hired by an advertising agency to create a comic strip that was a “mix of peanuts and blondies” for an advertising campaign for a brand of home appliances.

Mafalda was among the characters created for the campaign, which was not used, but the characters became the basis of the comic strip.

The Mafalda character was used by UNICEF, the Spanish Red Cross, and the Argentine Foreign Ministry for various social campaigns. Quino’s awards include the prestigious French Legion d’Honneur in 2014 and the Principe de Esturius Award in Spain. Fans erected statues of Mafalda in Spain and in the Argentine capital.

His non-Mafalda books were long known for their sophisticated illustrations and humorous depictions of contemporary marital life, workplace or psychological medicine, among Argentines. Some of the pictures mocked the Argentine army in ways that broke all precedent at the time, said Mr. Martinez, who lives in Bogota.

“The World of Mafalada” in 2014 in São Paulo is reminiscent of 50 years of the character created by Quinoa.


Tiago Mazza Chirvallotti / Nurpoto / Zuma Press

Around the time of the Argentine war with the United Kingdom on the Falkland Islands, one depicted an officer addressing his troops. “Soldier, are you ready to die in battle,” the colonel asks the soldiers. “I want to go with my mother!” The assembled soldiers shouted back.

Following the Argentine military coup in 1976, Quinoa fled to Italy after receiving death threats. He lived alternately in Madrid, Paris, Milan, Buenos Aires and Mendoza. He died in his native province of Mendoza, where he moved after his wife Alicia passed away in 2017. Local authorities declared a day of mourning in Mendoza province.

“Quinoa was not a funny man. Like Mafalda, he was not comical, but rather thoughtful and attentive. Everyone at the parties asked him to recite jokes, but they were modest, “says Marcellino Sergido, a famous scientist and scientist from Argentina who was a close friend of Quinoa.” He was essentially a philosopher of drawing and a thinker. ”

In the forerunner of the book Mafalda, Quinoa stated that he was a pessimist, who every time he boarded a plane thought it would crash. “Well, I think yes, below, I want to make the world a better place. One day he said that I was a bitter person with a ray of hope. I think this is correct. ”

Write Santiago Perez at [email protected]

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