Google continues to invest heavily in getting as many partners as possible to start using Rich Communication Services (RCS). RCS, the new standard that aims to replace SMS and MMS, was first promoted by Google in 2015 and is driven by Google's Jibe RCS cloud platform, at least in the incorporation of Google by RCS. To date, there are already 43 operators and manufacturers that have partnered with Google to create a more dynamic and rich messaging experience.
One of the most beneficial use cases of the new standard has been the commercial messaging RCS, also known as business messages to the consumer. So far, several companies in the United States and Mexico have already registered in the Google Advance Access Program to better interact with their customers. And since RCS is not a static text string like SMS, it allows customers to directly interact with messages, even allowing them to buy a product without leaving their messaging application, for example.
Google has also been expanding RCS support. in other continents during the past year. In North America, Europe and Latin America, several airlines have registered, including América Móvil, AT & T in Mexico, Celcom Axiata Berhad, Freedom Mobile, Oi, Telia Company and Telefónica. As more and more operators commit to interconnect through Jibe's RCS hub, more and more customers will have access to RCS messages: at this time, the customer base amounts to around 1,800 million subscribers throughout the world. world.
: so that users can get the complete RCS messaging experience, they need a device that is also compatible with RCS. That's why Google has also incorporated dozens of original equipment manufacturers, including TCL / Alcatel / Blackberry, Transsion, BLU, Positive, Multilaser, Mobiwire, Azumi, Essential, Huawei, LG, Archos, BQ, Cherry Mobile, Condor, Fly , General Mobile. , HMD Global: the home of Nokia, HTC, Kyocera, Lanix, Lava, Micromax, Motorola, MyPhone, QMobile, Sony Mobile, Symphony, Vodafone, Wiko and ZTE phones, plus all Pixel and Android One devices. All of these Devices are now compatible with RCS messaging, since they include preloaded Android messages as the default messaging application.
In the coming months, Google is determined to continue sending RCS messages to more companies in more regions. If enough operators and device manufacturers join, we may see the dethronement of SMS as the message service of [de hecho] in the not too distant future.