While Reddit typically overstates its worth as an area for genuine conversations on-line, the huge community-driven web site has served as a form of city corridor the place everybody from everybody from Elon Musk and Barack Obama to a dildo producer have responded to questions from utterly un-vetted strangers. Sometimes it goes nicely. For Electronic Arts, the brand new proprietor of probably the most hated remark in Reddit’s historical past, not a lot.
The topic of Reddit’s ire was the upcoming EA sport Star Wars Battlefront 2. More particularly, the conclusion that most of the franchise’s most memorable characters wouldn’t be playable within the sport from the get-go. To unlock them, gamers might want to spend in-game foreign money earned from hours of play. In the case of Darth Vader, the worth tag is 60,000 credit, which requires round a 40-hour funding, based on participant estimates. (Spending real-world cash, which can’t be immediately transformed to credit, gives solely a “round-about way” of unlocking the characters.)
EA’s response on a thread criticizing the system was typical of a spokesperson, and usually people and firms utilizing Reddit for functions deemed overtly self-promotional or dishonest are met with hostility. From Reddit:
The intent is to supply gamers with a way of delight and accomplishment for unlocking completely different heroes.
As for price, we chosen preliminary values based mostly upon information from the Open Beta and different changes made to milestone rewards earlier than launch. Among different issues, we’re taking a look at common per-player credit score earn charges every day, and we’ll be making fixed changes to make sure that gamers have challenges which are compelling, rewarding, and naturally attainable through gameplay.
We recognize the candid suggestions, and the fervour the group has put forth across the present subjects right here on Reddit, our boards and throughout quite a few social media retailers.
Our workforce will proceed to make adjustments and monitor group suggestions and replace everybody as quickly and as usually as we are able to.
“I wonder if Burger King wants to sell me a sense of pride and accomplishment by making me work 10 hours for my bading fries,” one Redditor quipped in response.
It’s unclear what, precisely, about EA’s remark prompted the unprecedented unfavourable response, however a since-deleted tweet from a member of Battlefront 2‘s group engagement workforce could have added gas to the hearth. The tweet acknowledged: “The arm chair developers on this internet.”
For a pair years, the subreddit r/ListOfComments has been cataloging the location’s most disliked feedback, that are calculated by subtracting disapproving downvote reactions from optimistic upvotes. Looking again on earlier title-holders for Worst Comment, there’s the time Reddit’s CEO admitted to clandestinely modifying person feedback (11,537 web downvotes) and the one the place Jill Stein sounded off on nuclear power (11,996 web downvotes). EA’s remark eclipses these by a mile with 263,000 web downvotes and counting, doubtless extra folks than are presently working the open beta of Star Wars Battlefront 2.
EA has a historical past of creating user-hostile choices, and gaming and Star Wars followers are famously outspoken. It’s nearly stunning it took this lengthy to come back to a head.[r/ListOfComments, r/StarWarsBattlefront]