This weekend there were long lines of buyers to acquire Mate 10, wiping out the First Sales promotion of the device in the different CACS of Telcel and AT & T in Mexico City, Monterrey, Guadalajara, Querétaro, Puebla, Tijuana, Torreón, Culiacán and Mérida, inaugurating with firm step his arrival to the Mexican market with more than 5,000 sold equipment.
The success is due to the fact that this is the first smartphone that has a processor dedicated to Artificial Intelligence tasks, which leads to the real experience of using HUAWEI Mate 10 as the best on the market.
10 benefits that your smartphone has a custom made processor
Today most smartphones on the market use processors made by third parties and, to the surprise of many, even some of the most anticipated flagship devices. This means that the brain was not designed or manufactured specifically for the device in which it resides, which prevents it from taking maximum advantage of its hardware. In the case of Huawei, the company makes its own processors – designed and manufactured internally – for its flagship devices, such as the HUAWEI Mate 10, which uses the new Kirin 970, the first SoC with native capability for Artificial Intelligence (AI) tasks. . But, what does this mean for the consumer? Below is a list of the benefits of using a custom-made processor, and taking the end user into account.
- Mobile Artificial Intelligence
The next big step in the evolution of smartphones is the Mobile Artificial Intelligence, which opens a new world of functions and services to be integrated into these devices, instead of simply linking them to AI services in the cloud, which are usually limited to personal assistants, and also depend on an Internet connection.
The Kirin 970 is the first smartphone processor that, natively, achieves 25 times more performance in Artificial Intelligence tasks, with 50 times more energy efficiency.
- Intelligent Photography
One of the most used functions of smartphones is the camera, and its results depend not only on optics and sensors, but also on SoC's ability to capture and process what the lenses see , all in real time.
Having a custom made processor, like the Kirin 970, with its Image Signal Processor also homemade (ISP), produces higher quality images – sharper, with more detail, and more vivid and faithful colors – which can also be natively saved in RAW format, as do professional cameras, which means that photographs include a much greater amount of information, which is perfect for aftercare and printing. All this works smoothly, so that when you open the camera, there is no latency in your operation, allowing you to capture the moment instantly.
- Full autonomy for longer days
Having a large capacity battery in milliamp hours (mAh) is very important, but if the processor is not fully calibrated for it, the power consumption can quickly completely discharge it, no matter how big it is.
For example, the HUAWEI Mate 10 has a fairly large battery (4,000 mAh) – which is one of the highest capacity in a flagship smartphone – but the Kirin 970 also uses AI to manage the energy consumption in a more efficient way, which allows having up to a day and a half of normal use, or a full day for demanding users.
- The fastest device possible
The first benefit from using a processor made specifically for the device is that, in this way, the entire hardware can use the full potential of your brain.
Thanks to this, all the internal processes that happen of the chipset are optimized to use their resources completely, which is reflected in the speed with which the smartphone can run the most demanding software, such as 3D games, or applications for editing of photo and video. In addition to this, a processor such as the Kirin 970 can use the power of AI to learn user behavior and gradually optimize its resources so that it becomes faster over time.
- High Speed Secure Charging
The larger the battery, the charging time will be longer. However, the Kirin 970 makes possible the SuperCharge technology, exclusive to Huawei, which allows a large battery like the HUAWEI Mate 10 to charge from 0 to 58% in just 30 minutes. This is possible thanks to the direct communication between the charger and the processor, which regulates the flow of electricity through its 15-layer security system, which has also been certified by the industry authority TÜV Rheinland. 
- Better connectivity and coverage
It does not make sense to have a fast smartphone with a slow network connection. To have high speed network connection requires more than powerful antennas: it is also necessary that the processor be able to take advantage of them. The Kirin 970 allows HUAWEI Mate 10 to be compatible with high upload and download speeds in LTE networks, creating an uninterrupted experience.
- More memory to do more
Today's smartphones are made to do several tasks at the same time. Work, messages, games, surf the web, or use social networks? It is no longer necessary to choose. A fully optimized processor for the smartphone is able to make the most of your RAM, allowing you to run all those apps at the same time without collapsing the system, or slowing down your performance, creating a smooth user experience.
- Impeccable integration with the Operating System
All functions and features of some hardware are used through the Operating System, which at the same time is the platform through which the phone runs each of the applications. Having a processor like the Kirin 970 allows the HUAWEI Mate 10 to integrate seamlessly with Android 8, the latest version of the most popular mobile operating system in the world, and that includes many new features. The Kirin 970 not only makes possible the perfect calibration of the Operating System, but also the operation of EMUI, the customization layer of Huawei that adds improvements and new functions to Android.
- Stable graphic performance
A computing architecture that integrates a Graphic Processing Unit (GPU) considerably improves the ability of a hardware to display a user interface, as well as content such as video and Photos. However, if the processor is not fully calibrated to work with the phone, the GPU's capacity is not being used 100 percent.
The Kirin 970, for example, integrates a 12-core GPU, which allows more efficient management of graphic resources, creating a high-quality graphic experience that feels fast all the time, even when running demanding applications, such as 3D games, or high resolution content or 20MP photographs in RAW format.
- A personal computer inside your smartphone
Having the extra power of a custom made processor like the Kirin 970 allows the HUAWEI Mate 10 to offer new functions that would be impossible to perform in a really useful way. One of these is the possibility of using the smartphone as a personal computer; for this you simply have to connect it to a monitor or TV using a USB-C to HDMI cable, so there is no need to buy an expensive dock or any other extra hardware.
The high-efficiency processing of the Kirin 970 allows a desktop-quality PC experience for greater productivity, running several apps simultaneously in different windows, even without these have been optimized for it. In addition, you can connect a mouse or trackpad, and a keyboard via Bluetooth to the HUAWEI Mate 10, both at the same time, for greater comfort.