Coke to launch Coca-Cola with coffee in the US

Coca-Cola is bringing its iced-coffee infused drinks to the United States early next year after launching the product line in international markets two years ago.

The company’s Coca-Cola coffee with stores will hit 20 of the nation in January, the company announced on Friday.

Anchor Security The last Change Change %
KO COCA-Cola Company 47.24 -0.45 -0.94%

This drink, which combines the taste of Coca-Cola with Brazilian coffee, is part of Coca-Cola’s “lift and shift” strategy, where the company delivers successful beverage innovations from market to market through an experimental, trial-and-market ” Scale “. Learn the approach, ”the company said.

The drink comes in three flavors: dark blends, vanilla and caramel, which are packaged in 12-ounce cans. Each contains 69 mg of caffeine.

The product was first piloted in Japan in 2018 before being hit in more than 30 markets around the world, including Australia, Brazil, Vietnam, Turkey and Italy.

However, each country drinks recipe and packaging “to meet local tastes,” Coca-Cola said.

Although the company is constantly looking for ways to make its drinks new, said Javier Meja, chief marketing officer of the Coca-Cola company’s sparkling beverages portfolio.

However, “the COVID-19 epidemic has intensified the need for us to be more disciplined in how we launch, validate, refine and make big bets,” Meja said.

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While this drink will not be in-store until January, members of the company’s Coca-Cola Insiders Club will have the opportunity to test the drink before its official launch.

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