The launch comes at a time when consumer tastes are changing. Sugar-conscious customers are turning to water, seltzer, and beverages that promote nutrition or energy. Coke said in a press release that consumers are “more open to trying new category-crossing drinks.” Sparkling juice or juice-tea blends are other examples of the trend.
Coke is not the only company that mixes coffee and soda. The contestant PepsiCo (Pep) Last year also launched a new coffee-infected cola. The Pepsi Cafe, which also comes in a vanilla flavor, hit shelves across the United States in April for a limited time. It is nearly twice as caffeinated as regular soda.
Coke has previously turned into soda with coffee.
in 2006, Coco cola (Coke) Launched Coca-Cola Block, a coffee-flavored version of its signature product. People didn’t like it, and the drink flopped. Coke stopped selling the product in 2008, two years after its launch.
The failure occurred due to poor timing, the company’s chief technical officer, Nancy Cowan, told CNN Business last year.
“It was a trend ahead of its time,” Cowan said. “I don’t think people within the Coca-Cola brand were ready for the coffee portfolio.”
Over the years, Coke has been releasing a similar product in the international market called “Coca-Cola Plus Coffee” or “Coca-Cola with Coffee”. The new product has more real coffee than Blake. There is also an additional caffeine shock: the product is more caffeinated than regular coke.