Home / World / Coca-Cola will sell an alcoholic drink nationwide in Japan after a successful test run

Coca-Cola will sell an alcoholic drink nationwide in Japan after a successful test run



The company will officially launch the Lemon-do alcoholic beverage in Japan in October, Coca-Cola spokesman Scott Leith told CNN on Tuesday.
The lemon-flavored drink debuted in May 2018 on Kyushu, the southernmost island in Japan, in three varieties ranging from 3% to 7% alcohol, Leith said.
It is inspired by the Japanese "chu-hi", a popular canned beverage made with a distilled alcohol called shochu, carbonated and flavoring water, said the president of the Coca-Cola Japan business unit, Jorge Garduño, in February 2018.

Lemon-do is the company's first attempt at the hard sealer, and it may be the only product of its kind for some time. Garduño said that since the drink was created for a "specific portion" of the Coca-Cola market, it is likely to remain a Japanese exclusive.

"I don't think people from all over the world should expect to see this kind of Coca-Cola stuff," he said.

"I think the culture here is still unique and special, so many products that are born here will stay here."

The company has higher hopes for the massive appeal of its new coffee product. Coca-Cola with coffee, a riff in the failed 2006 Coca-Cola Blak, will launch in 25 international markets at the end of 2019, the company told CNN in May.

Unlike the seltzer with Japanese skewers, the coffee mixture actually contains Coca Cola and a strong dose of caffeine. It is not guaranteed, but Javier Meza, the company's global marketing director for sparkling beverages, said he could see a debut in the United States in 2020.


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