The Coach Fall 2021 collection showed how things would look if a fashion brand had a television network, or perhaps a streaming service.
The video TV coach It begins with a scene where you can get too relatable: Michael B. Jordan lounging on the couch in a cozy grout suit, surfing channels through Coach’s star-studded version of iconic American shows. Think Friends But make it K-pop Bad Girls with Megan Thee Stallion as Regina George, Tavi Gevinson as Antique Roadshow appraiser, J.Lo in an MTV-like music video lip syncing with Blondie, and Rickey Thompson selling Coach bags on a shopping channel. There’s even a sexy commercial on the nightly hotline with Cole Sprouse stroking a padded bag with a Bob the Drag Queen voiceover.
As the eccentric pre-show comes to a close, it brings us to the brand’s Fall 2021 lookbook, which was filmed around the world by Juergen Teller and modeled by the famous Coach “family,” a group of famous faces including Kaia Gerber and Paloma Elsesser. Coach Forever Season Two builds on the mix of files and new pieces from last season. Leather bags and jackets are recycled and assembled to create new garments. Creative Director Stuart Vevers wanted to talk about the present moment by exploring “creature comforts,” the kind of layered outfits you’d see a New Yorker sport while ordering bacon, egg, and cheese at the corner deli.
“I’ve always loved exploring the intersection of fashion and pop culture at Coach,” Vevers said in a statement. “I am excited to bring my latest vision of the house to life through TV coach. I wanted both the collection and the presentation to make sense and resonate in these unique times, and I’m excited to share both in a way that I hope will entertain and inspire. ”
Tune in TV coach below.