Davison and Seth also revealed plans to promote the app’s growing community of creators. In addition to testing the direct payment feature on the platform in the following months – allowing tipping, ticketing and membership opportunities – it will also introduce a grant program to support emerging creators on the platform. This is a paradigm recently established by social platforms including TikTok, which launched a $ 200 million Creator Fund in July last year, and Snapchat, which announced in November that it would release the most popular creators on the app’s new Pages page for $ Will pay 1 million. It is a focused focus on the most active users of the app which is an effort to encourage existing creators, while also enticing new customers.
Unlike Tickcock and other social apps, the clubhouse is an invite for now, though Davison and Seth have clarified that they plan to scale the app in the tradition of Facebook, which launched an invite for Ivy in 2004 – Only started its life as a social network. League college students. At the moment, the clubhouse remains a fairly exclusive platform, with a user base consisting of celebrities, politicians, top level executives and other well-connected individuals. But it has broadened its reach: according to its founders, 2 million people used the app in the last week alone – a huge jump from a user base of only 30,000 reported last fall.
As the user base of the clubhouse grows, the focus on user safety will be important. Since the storm of the United States Capitol earlier this month, tech companies have been facing scrutiny regarding their moderation of content that incites violence or promotes hatred. And the clubhouse is already plagued with complaints of racist, sexist and anti-Semitic comments in its chat rooms, as well as controversies over the inclusion of contestants who have been accused of abusive behavior in the past has gone. Plans to reduce abusive or abusive behavior on the application include beefing up facilities and training resources for moderators and investing in “advanced tools” to detect and prevent misuse.