Cinnamon Toast Crunch ‘investigates’ claim of shrimp tails in cereals


Twitter users scratch their heads over a Los Angeles man’s claim that he found shrimp tails in his Cinnamon Toast Crunch, and the cereal maker’s explanations of the alleged findings.

Jensen Karp, a television writer and producer, contacted Cinnamon Toast Crunch’s Twitter account on Monday after claiming that he had discovered the fish-like elements in his cereal.

At first, the cereal’s social media team apologized and asked for more information.

The Cinnamon Toast Crunch Twitter account later claimed that what Karp thought were shrimp tails were actually “an accumulation of cinnamon sugar.”

Karp was skeptical. Very skeptical. So much so that he accused the cereal maker of lying, posting another photo of the pieces on Twitter.

Then he delved into the bag of cereal, part of a two-pack bought at Costco, and made other discoveries.

Karp said his wife, actress Danielle Fishel, also discovered what looked like floss in another bag of cereal.

Karp eventually came up with the theory that the box was somehow infested by a rat that left droppings and other collections.

Neither Karp nor General Mills, which makes Cinnamon Toast Crunch, immediately responded to requests for comment.

On Tuesday, Jensen tweeted that he was taking the tails to a lab to have a DNA test done to see if they were really shrimp.

Cinnamon Toast Crunch released a statement saying that what Karp found in its cereal did not occur at any of its facilities, and told customers who found similar findings to be reported.

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