Cindy Holland named Bella Bajaria as global head of TV – Deadline


This marks the end of an era of Netflix in the form of Cindy Holland, who led the dreamer in original programming and helped transform the DVD-by-mail company into an original series powerhouse that would depart.

A month and a half after Netflix’s chief content officer Ted Sarandos was named co-CEO, he is shaking up the top TV executive ranks by dreaming. Netflix’s vast original TV content portfolio was split between Holland, VP Original Content, which oversees all English-language programming, and Bella Bajaria, VP vernacular native, who spearheaded non-English TV programming. are doing.

In a streamlined move, the two regions are now being combined under Bajaria, named VP Global TV. She will oversee the English- and local-language original series, scripted and unscripted, series and limited series.

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In light of the consolidation, Holland will depart Netflix in October.

Sarandos said, “Since becoming co-CEO, we’ve wanted to simplify the way we operate our content teams – a global film team led by Scott Stauber and for TV, which will now be led by Bella Bajaria . ” “Since joining Netflix in 2016, Bella has demonstrated her versatility and creativity – building our unsurpassed team and taking our vernacular slate, which is increasingly important to our members, to the next level Helps me. I can’t wait to see what Bella and the TV team will achieve in the coming years. ”

He said: “These types of changes are never easy, and I am very grateful to Cindy Holland for everything she has done on Netflix over the past 18 years – first behind licensing DVDs and then our first eight years of English originals Series as the driving force. Cindy has been a big champion of Creators and the power that comes from seeing more perspectives reflected on the screen – such as launching a dramatic drama Orange is the New Black, Stranger Things And Crown. Most importantly, she has been a wonderful collaborator. We wish him all the best for the future. ”

Initially, former Universal TV president Bajaria was tasked with acquiring Netflix in unreleased games and building a strong relationship with traditional TV studios. She helped put Netflix on the TV reality map with her first big hit, Queer ey Reboot. In exchange for taking international distribution, they also implemented a new model to collaborate with TV studios on their broadcast / basic cable series. This led to such hits on stage you, Which later became a global Netflix original, and Good girls Last year, Bajaria was cast for scripted – scripted, unscripted, comedy of international non-English TV origin.

Local language content is increasingly important to Netflix, with a huge increase in subscribers coming from outside the US. It is also starting to promote the dreamer’s awards. This year, Netflix landed several Emmy nominations Unconventional.

During his 18 years at Netflix, Holland has led the English-language TV team as VP Original Content. She was a pioneer in switching from licensing to original content – including acclaimed and award-winning shows House of Cards, Orange is the New Black, Stranger Things, The Crown, Ozark And Narcos; Build dock programming with Creating a Murderer, Chefs Table And many more; And along with overseeing the most recent unreleased programming, where the streamer was a huge success love is blind.

“It has been a real pleasure to lead the original series team for the last eight years,” Holland said. “From transferring the company from streaming to DVD to launch our first slate of original series and documentaries, I have loved every moment. I am proud of the diversity of influences and stories we have brought to audiences around the world, and have worked with some of the most inspiring creators and executives in our business. ”