Google unveiled a new(£ 60, AU $ 99) On Wednesday, the streaming device, dubbed Chromecast with Google TV, in a revamp of its bare-bones TV dongle, to better suit the world’s radical changes in four years as its $ 70 Chromecast Ultra out. Returns.
The new Chromecast is already available for purchase in the US, including Google’s online store and other retailers, and it’s going to be widespread in more countries before the end of the year – though specific release dates were not clear. It combines both a remote control and a tailor-made interface called Google TV. And like its predecessor,, It supports 4K resolution and Dolby Vision HDR.
But by adding a remote to navigate streaming apps and its own on-screen system, Google is remodeling the Chromecast for fundamentally different streaming ages – and trimming $ 20 off the price .
Shalini Govil says, “Now there is a lot of material to choose from, be it movies, shows, live TV, YouTube. – P, the general manager of Google TV said on WednesdayWednesday. “There is so much amazing material out there, and we want to help you find it easily.”
Chromecast with Google TV was officially unveiled at Google’s virtual event, which also included its unveiling.Phone and a Smart speakers, but tons of details about the Chromecast had already been reported as the device itself leaked two days before its big reveal. This new dongle hit the shelves in some , Started opening a fleet of spoilers online from shoppers and press outlets, which quickly snapped them up.
Battling Roku and Amazon
While Google gave some tweaks to its $ 30 entry-level Chromecast in 2018, the latest Chromecast mirrored the first major update to the search giants line of streaming devices since 2016, when it revealed Chromecast Ultra.
Since then, streaming has become more popular than ever, particularly during the coronovirus epidemic, and a fleet of new streaming services have flooded the market, including, , And From NBC Universal. But during this heyday for streaming, Chromecast remained mostly the same. This allowed Roku and Amazon Fire TV to overtake Chromecast’s early popularity and dominate the market for streaming-TV devices. Combined, Roku and Fire TV represent an estimated 70% of the streaming player market.
This year Chromecast’s refresh replaces Google’s skimpy dongle, which requires you to use the phone as your remote. Instead, a modified Chromecast could become a legal competitor to the most popular streaming devices available.
And more than that, the new Chromecast supports both HBO Max and Peacock – something neither Roku nor Amazon Fire TV can match. For months, the absence of HBO Max and Peacock from Rocos and Fire TV has been an attractive distinction for most popular streaming-TV platforms. Services and device-makers hit a deadlock over the control of data and money generated by your streaming activity, as they were loathe to occupy positions of power for the next era of TV. Meanwhile, Fire TV and Roko users are stuck in the middle.
Earlier this month, Roku signed a deal with Mayur to add it to their devices. But the Peacock is still missing from Amazon Fire TV, and both brands of devices lack HBO Max. Now Google’s new Chromecast has both.
Chromecast’s new remote features dedicated buttons for popular services like Netflix and YouTube, as well as an auxiliary button so you can navigate the selection of the Google TV app by voice command. The remote comes in three colors: white “snow,” a light blue “sky” and a peach “sunrise.”
Google TV is a new version of the company’s existing Android TV software. For anyone who uses a device running Android TV (or has ever used a streaming device), it has features like rows of tailored recommendations and a watch list where you can later watch Can bookmark things. Google’s live TV service YouTube TV is tightly integrated, and the device also works with Google’s Nest camera and doorbell.
Google’s launch event comes as tech companies unveil their new consumer devices on time for all new leisure devices. The search giant typically hosts its hardware event each time in New York City, but the company unveiled this year amid an epidemic of coronavirus viruses.
Selling devices is important to Google because the company knows that people no longer search for stuff only on desktop computers. They are asking their smart speakers to play curated players, to takeout from their favorite restaurant using their phone, or to create jogging routes with the Maps app.
The more Google knows about people and their interests, the more valuable their ads are to the market, paying the company to target potential buyers based on their likes, dislikes, age, interests, and location. The company’s large-scale digital advertising operations, which have been under investigation by antitrust regulators, generate the vast majority of Google’s $ 160 billion in annual sales.