Christie’s Gamechangers sales include rare Michael Jordan sneakers. Air ship sneakers worn in the 1984 game are expected to fetch between $ 330,000 – $ 550,000.
Michael Jordan continues to push sports-worn collectibles to new heights, almost two decades after the Chicago Bulls icon hung up his laces for good.
On Thursday, Christie’s Auction House and Stadium Goods announced they were offering a unique sale, “the most comprehensive sneaker record of Michael Jordan’s era-defining Chicago Bulls career.”
Jordan sneaker sales have declined this year. Following the airing of ESPN and Netflix’s documentary “The Last Dance”, there has been renewed interest in anything and things related to the basketball icon. As auction houses look to attract a younger audience, they are looking to Jordan to do so. In May, Sotheby’s sold a pair of Nike Air Jordan 1s for $ 560,000, becoming the most expensive sneakers to date.
Global director of luxury Aline Siala-Wallboum marked Christie’s excessive sales in the category of a new collection that merged the history, art, fashion and contemporary lifestyles of sports after the grand success of Our Hype Sale in December 2019. Christie said in a statement.
Highlights of the sale include a pair of 1984 Nike Air Ship high-top sneakers that were worn during Jordan’s rookie year. The shoe is expected to fetch between 350,000 and $ 550,000 and includes their famous mismatched size 13.5 left shoe, and right 13 right. Christie said the pair were sour from the New Jersey Nets’ equipment manager. Jordan only wore an air ship to the NBA president and early games during his cheat year, making him extremely rare to find.
The 1984 Nike Air Ship pair will be sold at Christie’s upcoming auction.
The 1992 US Olympic basketball team, often called the “Dream Team”, is arguably one of the greatest basketball teams in history. Christies is selling a pair of 1992 Air Jordan 7s that were worn in the 1992 gold medal game against Croatia. Jordan scored 22 points and Team USA won the game in one blow. Christie said the sneakers were knocked out by a hotel receptionist at the Ambassador Hotel, where the Dream Team stayed. He was gifted to run errands for the team during his stay in Barcelona. Size 13 pair of mid-top sneakers are expected to sell for $ 50,000 to $ 70,000.
Christie’s Gamechangers sales include rare Michael Jordan sneakers.
Reach new heights
For Jordan fans who cannot afford astronomical prices, sneaker reseller Stockex may be a more affordable option. The company told CNBC’s Jim Kramer on Wednesday that it now has 3.5 million pairs of Air Jordan sneakers, certifying 1 million people in the past 6 months.
Since airing “The Last Dance”, Stock Cut CEO Scott Cutler said demand for Jordan products “has gone through the roof.”
He said, “You guys know if it was apathy or the excitement of what they saw, they went back to the original Og Jordan and bought him on stage.”
Even Nike’s fourth quarter revenue declined by 38% due to negative impact from Coronavirus, a bright spot Jordan brand. Naik CEO John Donhao told analysts that the brand “is resonating deeply” after the telecast of “The Last Dance”. The company said the Jordan brand’s revenue was $ 15 billion to $ 3.6 billion for the year.
Christie has revealed only three of the 11 lots that will be available when their sale closes. The remaining items will be available for browsing starting on 23 July and the auction will begin on 30 July. It will run till August 13.
The proceeds from the auction will be donated to the NAACP Legal Defense Fund.