- Chick-fil-A is launching three new menu items nationally.
- The new blend of Chocolate Fuse Brownie, Mocha Cream Cold Brew, and Thrive Farmers Hot Coffee will be available from 14 September.
- Chick-Fil-A rarely launches new menu items. Each item undergoes an intensive development process that can last between 18 and 24 months.
- For more stories visit the Business Insider homepage.
Chick-fil-A is rolling out three new menu items: a Chocolate Fudge Brownie, Mocha Cream Cold Brew, and a new blend of Thrive Farmers Hot Coffee.
The trio will be available at restaurants nationwide on 14 September. Brownies and coffee are added permanently, while mocha cream cold drinks will only be on the menu for a limited time.
Brownies come wrapped individually but can also be ordered on a catering tray. Mocha cream cold drinks include cold-brewed coffee, sweet cream, and chocolate-flavored syrup. And, the new blend of coffee from Thrive Farmers is considered more beneficial than the previous iteration.
New menu items are relatively rare for chicken menus. As Business Insider Kate Taylor pointed out in 2019, it usually takes 18 to 24 months for a new item to be added to the menu as each goes through a series of prototypes and tests. This is a typical approach in an industry known for its high volume of stunt menu items.
“Some kind of menu has to earn its place. We have a high bar … because that’s how we prepare [our food] Amanda Norris, executive director of Chick-Film-A’s menu, told Business Insider last year, because we still want to serve it as quickly as possible.
Brownie was first tested in early 2019 at the Chick-fil-A locations in the Bay Area, South Florida and Richmond, Virginia. Mocha cream cold drinks were tested in restaurants in Colorado and Wyoming.