Change these ad settings to stop T-Mobile data tracking

Offender today in the world of mobile phone operators it’s T-Mobile. The “Uncarrier” is not dropping a new pink mobile plan: iit’s a little more worrisome than that. TO At the very least, if you are concerned about T-Mobile’s data collection practices, and who do you share that with? data with. (You should really worry about that).

Like Drew FitzGerald from The Wall Street Journal write:

“The second largest US carrier by subscribers said in a recent privacy policy update that unless they opt out, they will share customers’ web and mobile app data with advertisers beginning on 26 December. April. For example, the program could help advertisers identify people who enjoy cooking or are sports enthusiasts, the company said.

T-Mobile’s new policy will also cover Sprint customers acquired through the carrier merger in 2020. Sprint had previously shared similar data only from customers who opted for its third-party ad program. “

Although T-Mobile tries to anonymize the data it packages and passes on to advertisers by encoding identifying characteristics, that does not mean that what you do and the applications you use are completely anonymous. Aaron Mackey, a lawyer for the Electronic Frontier Foundation who is cited later in the FitzGerald article, says he is a “trivial matter to reveal a user’s identity (and phone practices) by comparing the value of information from multiple data sets.

In 2019, researchers from two European universities found something similar. Your results, published on a paper entitled “Estimating the Success of Re-identifications in Incomplete Data Sets Using Generative Models,” found that “de-identification,” or the presumed anonymity of a data set, is not very useful when measured factors can identify people, since either by themselves or when combined with other data sets.

“Using our model, we found that 99.98% of Americans would correctly re-identify in any data set using 15 demographic attributes. Our results suggest that even heavily sampled anonymous data sets are unlikely to meet modern anonymization standards set by GDPR and seriously challenge the technical and legal adequacy of the de-identification release and forget model. “

Fun times, huh? Whether you care about this or not, and I say this because I definitely know some people who just raise their hands on data privacy, assuming each service they use tracks them in some way; I still think that it is important to take control of your data whenever possible. This usually only takes a few minutes to complete. sites and services you use. meeven if it feels like a fool’s errandand it will never really free you from the dominance of ad techevery little bit helps. Or at least cait does not hurt.

To adjust your advertising sharing settings on T-Mobile, Uncarrier provides you two options:

  • “You can choose not to participate through the My T – Mobile application or MyT‑ In the T-Mobile app, visit the MORE tab> Advertising & Analytics> Use my data to make ads more relevant to me. Deactivate the switch (gray) to stop the use of your data for advertising purposes. “
  • “On MyT‑, click the My Account drop-down menu> Profile> Privacy and notifications> Advertising and analytics> Use my data to make ads more relevant to me. Deactivate the switch (gray) to stop the use of your data for advertising purposes. “

I don’t have T-Mobile, so I can’t give you any more help than that (or screenshots). However, I am definitely going to check my advertising settings on Verizon right now, because you never know. The Wall Street Journal report covers how to modify them too, as well as the privacy settings for all the other major carriers, so now is as good a time as any to make sure you’re limiting sharing of you data-anonymous” Or not.


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