Barrett told CBS MoneyWatch that his company sent an email to its 10 million subscribers on Thursday because it “is trying to do what we can to support and defend democracy against the suppression of voters.” Barrett established the expenditure in 2008 to make it easier to file expenses.
As Barrett’s message comes, companies are increasingly finding themselves in the crosshairs on political issues, whether consciously or not. Good yearPresident Trump claimed in August that his campaign phrase “Make America Great Again”, or MAGA, had a ban on the company. Goodyear said that it banned all political messages, not Mr. Trump’s.
At the same time, consumers are increasingly motivated to buy from companies that align with their personal beliefs.
The company’s work on social issues such as Black Lives Matter and anti-hunger initiatives was an email of detail, Barrett told CBS. He said he and his staff had discussed joining the November 3 election, and most of the employees had voted in favor of sending emails to their customers.
“It was not done as a business calculation,” Barrett said. “But in the end, I think it would be good for business.”
Expensify’s email attracted criticism not only for its political message, but because the company relied on its corporate data, with some on social media calling it “spam” and misusing their information.
Email from CEO of ” @expensify Is completely flawless for their customer database [sic] Regardless of your political views. Total Spam. we use them. Alternatives ?, ”Carlos Domingo, co-founder and CEO of digital securities company Securities, wrote on Twitter.
Barrett said it was too early to say whether the company would lose customers due to the email. “That’s the great thing about democracy: they can vote with their wallet,” Barrett said. “We support whatever decision we make.”
At the same time, some companies attacked success for aligning themselves politically with certain ideas, such as the spice company Penzi, whose CEO Bill Penzi spoke out against Mr. Trump’s ideology and earned a cult following is. Consulting firm Accenture recently found that nearly two-thirds of Americans say their purchasing behavior is referred to companies that endorse ideas or reasons with which they agree.
Barrett was unsure of his criticism and apprehensions of a second word for Mr. Trump in emails to customers.
In the email, Barrett said, “We ourselves are facing an unprecedented attack on the foundations of democracy. If you are an American citizen, anything less than a vote for Biden is a vote against democracy.” “I’m saying a vote for Trump, a vote for a third party candidate, or simply not voting at all – they’re all the same, and they all mean: “I care about my favorite issue more than democracy.”
He said his company “relies on the working economy and society; many expense reports are not filed during a civil war.”